Underutilised kitchen solution, Tiny Cloud Kitchens see second brand enter Belgian market amid rapid growth in UK

Tiny Cloud Kitchens, the operator of virtual restaurant brands offering restaurants a way to make back sales lost during the pandemic is adding   more sites as it continues to quickly grow amid changes in shifting consumer habits and uncertainty due to Covid-19. 

Tiny Cloud Kitchens provide restaurants everything needed to reach the increasing number of delivery customers by providing kitchen operators with a collection of trendy virtual restaurant brands, simple to prepare menus and a system to operate them as cloud kitchens, seamlessly adding them into the existing kitchens of restaurants, pubs, hotels or other multi-site operators with spare kitchen capacity.

Both Daddy’s Dim Sum and Humpty’s Dumplings have added new locations in their recent expansion as Harpenden, Esher, Bristol, Aberystwyth and Bridgend have all become home to their first Tiny Cloud Kitchens’ virtual restaurant brands. Plus, their first Belgian site, which opened in Antwerp in January 2022 has now added a second brand to their kitchen following a successful Q1 launch of Daddy’s Dim Sum.

Phikul will be the second brand opening in Belgium, the perfect compliment to Daddy’s Dim Sum. Phikul offers a fun and healthy range of hard to resist pan-Asian snack bites, noodles and street food perfect for sharing, like satisfying and flavoursome Hirata and Bao Buns or their top selling Chicken Katsu Yaki Udon Noodles.

Compared to a traditional food franchise, a Tiny Cloud Kitchens brand involves a fraction of the investment, and because it has excellent intrinsic economics and relies on secondary locations while achieving high street sales, it can pay back the investment in a matter of months as opposed to years.

“We have demonstrated the ability to drive profitable brands with relatively low skilled teams and this has been a huge factor in why we are attracting new partnerships quickly.” – comments founder Philip McGuinness – “We have developed and evolved our menus to suit kitchens with varying degrees of kitchen competencies, as well as limitations such as full-extraction and non-extraction sites.”

McGuinness adds: “All we have created and refined in our operation since we started is now available to existing restaurant operators that want to do it as a cloud kitchen or from an existing restaurant, hotel, pub or other hospitality venue. This model offers them an easier way to create more sales and profits, and because there is almost no investment, it is a risk-free proposition”.

Just Eat Enhancing user experience through innovation

We’re at a time when anyone anywhere can order whatever they want, whenever they want online and via apps. This trend of digitalisation is one that fuels our growth. 

Just Eat Takeaway.com is continually evolving its technology to help people discover and try new foods and more generally, help them find what they want more quickly whether that be at home, in the office or with friends. And testing new innovations is one of the ways we respond to growing consumer demand for convenience and choice while fostering a trustworthy and seamless experience. 

AI Assistant 

As part of this, we’re pleased to be developing an AI-powered assistant designed to empower everyday convenience by saving consumers time and giving them more ways to order. For the initial test, consumers who opt-in will be able to use the assistant to build and customise their orders through text and voice ordering. 

The business will continue to develop this experience and plans to soon roll out advanced personalisation by helping consumers discover new partners, offering personalised recommendations,delivering regular order updates and providing AI assistance for specific consumer questions. 

The assistant will first be piloted with some consumers in the UK in the next few weeks, with plans to roll this out to more countries globally and to test it in several languages over the coming months.

Robot deliveries

Another way Just Eat Takeaway.com continues to innovate is through testing different forms of deliveries. To support our partners to fulfil deliveries in shorter distances, we’re rolling out robot deliveries in the US and testing in Poland. Grubhub offers robot delivery to its campus partners at universities across the United States, and Pyszne.pl have piloted this for consumers in Warsaw. We’ve also trialled delivery by drone in Ireland and the Netherlands to deliver products quickly and efficiently to local residents. 

Using our tech for good

We know we have a real opportunity through the use of our tech to support both our partners and consumers. As an example, earlier this year, our Canadian team launched the Do Good Deal pilot, designed to help minimise food waste. Through this, selected restaurant partners were able to use the platform to offer end-of-day discounts on unsold menu items that would have otherwise gone to waste. We are now working to expand the pilot within Europe.

We are forever exploring new technologies from using robotics technology and testing new features to always be ahead of what’s coming next. Overall, this will help the business in driving an enhanced experience for consumers and partners across the world. 

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About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.

Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 679,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.

Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.

DELIVEROO LAUNCHES DOLL-IVEROO OFFERING – A LAST-MINUTE BARBIECORE COSTUME SHOP ON DELIVEROO HOP

As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

  • Research shows that 89% of Brits leave finding a Halloween costume as late as the day before the event* 
  • ‘Barbiecore’ tops the poll as the no.1 costume choice this year, with half (52%) of Brits saying their look will be inspired by the blockbuster hit
  • Deliveroo launches a Barbiecore-inspired ‘Doll-iveroo’ Halloween costume shop via rapid grocery delivery service, Deliveroo HOP, with accessories starting from as little as £3.00
  • Launching from Tuesday 17th October at midday until stocks last via Deliveroo HOP in Bristol, Brighton, Cambridge, Manchester and London 

October: As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

The launch comes as research from Deliveroo reveals ‘Barbiecore’ is set to be a top choice for Halloween outfits this year, with more than half (52%) of Brits saying they’re looking to dress up as Barbie or Ken. In fact, UK Google searches for ‘Barbie and Ken Halloween costumes’ are up 170% since the beginning of October, with #Barbiecostume amassing 78.5 million views on TikTok to date.

Available on Deliveroo HOP from Tuesday, October 17 at 12pm until stocks last, Brits can find a selection of Barbiecore outfits and accessories inspired by the film’s leading characters by searching for their nearest Deliveroo HOP store on the app and clicking on the specially created ‘Doll-iveroo Costumes’ category section. 

From the iconic pink dress to that cowboy shirt, heart-shaped sunglasses, and even a blonde wig, customers can get the items delivered direct to their doors from as little as £3.00 (excluding delivery fees) via Deliveroo HOP sites in Bristol, Brighton, Cambridge, Manchester and London.

Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: “Research tells us that people are leaving their Halloween costumes to the last minute, so we wanted to provide a quick and simple solution for those on the brink of a Halloween fashion faux pas!

Our ‘Doll-iveroo’ pop-up costume shop offers customers across the UK a quick and stress-free solution to a hot pink limited edition Halloween outfit, delivered direct to their doors – leaving more time for apple bobbing and pumpkin carving!”

And it’s not just costumes available via the app, as Brits can also get their hands on Halloween-themed food, drink and decorations as part of the seasonal offering from Deliveroo HOP – the perfect solution for the 48% of Brits who admit to leaving Halloween party prep to the last minute. 

Customers looking to avoid any frightening costume dramas this year can search for the nearest Deliveroo HOP store on the app and scroll through the ‘Doll-iveroo Costumes’ category section. They can also add a variety of ‘trick or treat’ sweets and decorative pumpkins to their baskets. 

Deliveroo’s ‘Barbiecore’ inspired costume range can be ordered from participating Deliveroo HOP sites across the UK directly through the Deliveroo app or online.

Did Somebody Say… Christina Aguilera and Latto bring hip hop and opera together for latest Just Eat Takeaway.com creative

Just Eat Takeaway.com is introducing the next chapter of the ‘Did Somebody Say’ Brand platform, enlisting pop icon Christina Aguilera and rising hip-hop star Latto to front its latest global campaign together.

This is the first time the creative has used two artists and two different musical genres for its world renowned platform. Bringing together Latto’s exhilarating hip-hop energy with Christina Aguilera’s iconic range of operatic vocals, the duo create a truly unexpected musical showstopper which reflects the pleasant surprise customers feel when they see the amazing selection and quality of food choices available on the platform.

Building on the global success of Snoop Dogg and Katy Perry, the latest instalment continues to excite, entertain and deliver joy with a surprising visual and musical world. The extraordinary nature of the creative brings Just Eat to life in a new light, showcasing that the food delivery giant doesn’t just deliver delicious takeaways, but caters to your every food need with everyday essentials such as groceries, to premium fine-dining dishes such as sushi and gyoza.

Created by McCann London, the TVC begins with Latto and Christina Aguilera dressed in baroque style as operatic queens, both being offered an array of their favourite food, including tacos, poke bowls and fresh thai salad, while delivery couriers and operatic suitors perform elaborate choreography around them. 

The carefully crafted lyrics showcase not only the range of premium dishes, food and groceries available on Just Eat Takeaway.com, but also reflect the rise in demand for food delivery in non-traditional takeaway moments including lunch, dinner and brunch.Susan O’Brien, VP Global Brand at Just Eat Takeaway.com, commented: Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented our role as the answer to all food cravings. As our business evolves to offer more choice and convenience from your favourite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on our platform.

Susan O’Brien, VP Global Brand at Just Eat Takeaway.com

I had so much fun combining different music styles alongside my girl Latto for Just Eat Takeaway.com. With non-stop laughter and love, we had the best time bringing this project to life. It was clear while shooting long days that JET is the much needed one-stop-shop for meals and grocery needs.

Christina Aguilera 

When I heard about the opportunity to work with Just Eat I was actually abroad on tour using the app! It was a no-brainer for me especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life.

Latto 

We wanted to bring the element of surprise to this creative, and thanks to our ever-courageous clients and the amazing efforts of all involved, this campaign hits unexpected notes at every turn – there’s no way hip-hop and opera should work, but much to our delight and relief, it really, really does.

Rob Webster and Alexei Berwitz, Creative Directors at McCann London 

The new global campaign, led by 60” hero film, will run across TV, OOH, DOOH, Cinema, Social and Radio, including bespoke content created by DEPT® that stretches the campaign across the digital landscape. It launches in the UK and Ireland on Friday 13th October. It will then be rolled out across multiple markets covering Europe, Canada, and Australia over the following months.

Talent Republic continues to drive the talent selection and negotiation process for Just Eat Takeaway.com, including securing the unique partnership between Christina & Latto. DEPT® led digital and UM for media, while Weber Shandwick led global PR, and Mischief on UK PR. 

DELIVEROO LAUNCHES TOO GOOD TO GO PARTNERSHIP IN FOUR NEW CITIES
  • Deliveroo has launched its partnership with Too Good To Go to help reduce food waste in Cambridge, Bristol, Brighton, and Manchester after a successful trial in Battersea
  • The new sites will help thousands more people to reduce food waste across the UK by offering the chance to buy £15 worth of food nearing its sell-by date for the cost of £5 via a Deliveroo HOP site. 
  • The ‘Magic Bag’ can be ordered via the Too Good To Go app and will include an assortment of surplus food items from ‘Deliveroo HOP’ grocery partners such as Morrisons 

30 September 2022: Deliveroo has today launched its partnership with Too Good To Go – the world’s largest food saving app – in four new cities across the UK. By using the Too Good To Go app, customers in Cambridge, Bristol, Brighton, and Manchester will now be able to purchase fresh food that had been destined for landfill from Deliveroo’s HOP grocery sites – helping to reduce food waste across the UK.  

The new sites will mean that people can purchase and collect £15 worth of groceries, including fresh fruits and vegetables, store cupboard staples, and ready meals, for the cost of £5, preventing edible food going to waste and making it easier for consumers to access low-cost, more sustainable food options. 

The expansion of the tie up with Too Good To Go, the app that lets customers purchase unsold food from local businesses to combat food waste, follows the successful trial of the first Deliveroo and Too Good To Go site in Battersea, London. 

Deliveroo customers can download the free Too Good To Go app, select their local Deliveroo HOP site and purchase a ‘Magic Bag’ of unsold food, and then collect their food each day between 3-10pm. The discounted Magic Bags include a range of non-frozen food including own-brand products, groceries or meat and fish nearing their sell-by-date from ‘Deliveroo HOP’ grocery sites. 

The Too Good To Go partnership compliments Deliveroo’s existing commitment to sustainability. Deliveroo launched a £50m Community Fund, with £2.5 million dedicated to subsidising the procurement of almost 17 million pieces of sustainable packaging by offering smaller partners a 50% discount on the cost of sustainable packaging in the UK, Ireland and across Europe.

Stephen Goldstein, EVP, Global Head of Grocery & Deliveroo HOP at Deliveroo said: “We’re excited to be expanding our partnership with Too Good To Go across the UK after seeing the demand from our customers in London earlier this year. At Deliveroo we want to make it easy and convenient for customers to get their hands on healthy and affordable groceries in the most sustainable way. This partnership with Too Good To Go helps make sustainable eating more accessible for thousands more people.” 

Sophie Trueman, Managing Director UK & Ireland of Too Good to Go said: “We’re thrilled to be launching our partnership with Deliveroo across these new cities, having already received fantastic feedback from Too Good To Go users who are delighted to have Deliveroo on the app. Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too. We’re proud to have Deliveroo on board and joining us in the fight against food waste, and I can’t wait to see the continued impact of our partnership in the coming weeks, months and years ahead.”

Global superstar Katy Perry teams up with Just Eat Takeaway.com

Global superstar Katy Perry teams up with Just Eat Takeaway.com – RING, DING, DONG! The food delivery giant’s ‘Did Somebody Say’ tune has officially had a pop-makeover – The new ‘Did Somebody Say’ Just Eat track features catchy rhymes about dishes for every meal occasion – The California Girl singer injects her signature playful charm into a new music video for Just Eat Takeaway.com, wowing in quirky and designer outfits, all inspired by her favourite food  



Pop sensation, Katy Perry, picks up the mic to deliver joy in a new campaign for food delivery giant, Just Eat. Fans (or KatyCats) can expect fireworks in a new music video for the brand, where the star fuses music, fashion and all things food.

In true Katy Perry style, the video sees the California Girl opening her door to a Just Eat delivery courier who she welcomes into her dolls-house-inspired home. As the delivery courier hands Katy her meal, viewers are given a whistle stop tour of her fantastical world, complete with elaborate outfits, piano playing puppets, and of course fabulous food.

The iconic ‘Did Somebody Say… Just Eat’ hit has been remixed into a bubbly pop chart-topper Katy sings rhymes about the different dishes available from Just Eat. From a “curry in a hurry” with medium spice to “a little sushi while I watch a movie” and even a “papaya salad while I sing a ballad”, the tune celebrates how Just Eat satisfies every food craving.

Known for her love of eccentric fashion, having famously dressed as a hamburger at the 2019 Met Gala after party, Katy also dazzles in nine out-of-this-world outfits. All based on her favourite food, clips show Katy eating noodles in a Moschino two piece adorned with fried eggs, enjoying a “Sub in the tub” wearing a diamante lettuce bralet, and treating herself to ice cream in a custom made cake dress. 

Bringing her star power to the new gig, Katy co-created the music and lyrics featured in the campaign, which will no doubt have fans singing along.
Working with Just Eat Takeaway.com was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.
Katy Perry  “While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage. Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. “The playful lyrics about the food she craves echoes the huge variety of delicious dishes available on Just Eat. It’s not just a Friday night treat, we’ve seen growth in demand for delivery across breakfast, lunch, mid-week and even late night too. So for those, like Katy, who fancy an Acai bowl for breakfast, a margherita with extra cheese on it, or even a sub when they’re back from the club, will find it on Just Eat” 
Susan O’Brien, VP Global Brand at Just Eat Takeaway.com Fans can watch the full blockbuster advert during the ad break on Channel 4’s Gogglebox on Friday 20th May, or for those who can’t wait, it’s available now on YouTube.

Business is booming for Tiny Cloud Kitchens as Nathan Wall is appointed Chief Operating Officer to further drive UK expansion

The Tiny Cloud Kitchens (TCK) simple to produce pan-Asian brands have been in high demand since their launch in 2020. Revolutionising the way its partners can reach the massive growth in demand for both pan-Asian and restaurant quality delivery options since the pandemic.

With rapid expansion, TCK’s owner Philip McGuinness was looking to appoint a Chief Operating Officer with a background strong enough to help escalate the scale of the business potential and given his background Nathan Wall was the perfect fit. 

Recently as the Operations Director of Ei Group Managed Investments, Wall operated a dozen joint ventures in partnership with Industry leaders including Karen Jones, Oakman Inns, Laine Pub Company and Urban Pubs and Bars. Previously, Wall was the Managing Director UK and Ireland Airports for SSP. Wall also served as Operations Director of JD Wetherspoon and was at the forefront of their rapid expansion from 100 to 700 pubs.

Wall looks to do the same with Tiny Cloud Kitchens stating, “The TCK proposition is one of the most exciting innovations that I have seen in UK hospitality, providing a low risk, low cost solution, enabling businesses to best use existing facilities to produce sustainable long term profits. Hospitality, post-pandemic continues to face significant challenges in recruitment and I have been amazed by how simple it is for any member of our partner’s kitchen teams to produce a high quality product and delivery experience.  We are able to deliver essentially a turnkey delivery solution for our partners. Plus, our operations team, recruited from Loch Fyne and Oakman Inns, are able to deliver the comprehensive training and ongoing support our partners need.”

TCK’s unrivalled knowledge of the pan-Asian market has enabled their team to develop high-quality, simple to produce menus that utilise existing kitchen resources. Philip McGuinness exclaimed “This has been paramount in attracting  our existing partners across pubs, hotels and restaurants and will be a cornerstone to further drive our UK expansion.”