Underutilised kitchen solution, Tiny Cloud Kitchens see second brand enter Belgian market amid rapid growth in UK

Tiny Cloud Kitchens, the operator of virtual restaurant brands offering restaurants a way to make back sales lost during the pandemic is adding   more sites as it continues to quickly grow amid changes in shifting consumer habits and uncertainty due to Covid-19. 

Tiny Cloud Kitchens provide restaurants everything needed to reach the increasing number of delivery customers by providing kitchen operators with a collection of trendy virtual restaurant brands, simple to prepare menus and a system to operate them as cloud kitchens, seamlessly adding them into the existing kitchens of restaurants, pubs, hotels or other multi-site operators with spare kitchen capacity.

Both Daddy’s Dim Sum and Humpty’s Dumplings have added new locations in their recent expansion as Harpenden, Esher, Bristol, Aberystwyth and Bridgend have all become home to their first Tiny Cloud Kitchens’ virtual restaurant brands. Plus, their first Belgian site, which opened in Antwerp in January 2022 has now added a second brand to their kitchen following a successful Q1 launch of Daddy’s Dim Sum.

Phikul will be the second brand opening in Belgium, the perfect compliment to Daddy’s Dim Sum. Phikul offers a fun and healthy range of hard to resist pan-Asian snack bites, noodles and street food perfect for sharing, like satisfying and flavoursome Hirata and Bao Buns or their top selling Chicken Katsu Yaki Udon Noodles.

Compared to a traditional food franchise, a Tiny Cloud Kitchens brand involves a fraction of the investment, and because it has excellent intrinsic economics and relies on secondary locations while achieving high street sales, it can pay back the investment in a matter of months as opposed to years.

“We have demonstrated the ability to drive profitable brands with relatively low skilled teams and this has been a huge factor in why we are attracting new partnerships quickly.” – comments founder Philip McGuinness – “We have developed and evolved our menus to suit kitchens with varying degrees of kitchen competencies, as well as limitations such as full-extraction and non-extraction sites.”

McGuinness adds: “All we have created and refined in our operation since we started is now available to existing restaurant operators that want to do it as a cloud kitchen or from an existing restaurant, hotel, pub or other hospitality venue. This model offers them an easier way to create more sales and profits, and because there is almost no investment, it is a risk-free proposition”.

Just Eat Enhancing user experience through innovation

We’re at a time when anyone anywhere can order whatever they want, whenever they want online and via apps. This trend of digitalisation is one that fuels our growth. 

Just Eat Takeaway.com is continually evolving its technology to help people discover and try new foods and more generally, help them find what they want more quickly whether that be at home, in the office or with friends. And testing new innovations is one of the ways we respond to growing consumer demand for convenience and choice while fostering a trustworthy and seamless experience. 

AI Assistant 

As part of this, we’re pleased to be developing an AI-powered assistant designed to empower everyday convenience by saving consumers time and giving them more ways to order. For the initial test, consumers who opt-in will be able to use the assistant to build and customise their orders through text and voice ordering. 

The business will continue to develop this experience and plans to soon roll out advanced personalisation by helping consumers discover new partners, offering personalised recommendations,delivering regular order updates and providing AI assistance for specific consumer questions. 

The assistant will first be piloted with some consumers in the UK in the next few weeks, with plans to roll this out to more countries globally and to test it in several languages over the coming months.

Robot deliveries

Another way Just Eat Takeaway.com continues to innovate is through testing different forms of deliveries. To support our partners to fulfil deliveries in shorter distances, we’re rolling out robot deliveries in the US and testing in Poland. Grubhub offers robot delivery to its campus partners at universities across the United States, and Pyszne.pl have piloted this for consumers in Warsaw. We’ve also trialled delivery by drone in Ireland and the Netherlands to deliver products quickly and efficiently to local residents. 

Using our tech for good

We know we have a real opportunity through the use of our tech to support both our partners and consumers. As an example, earlier this year, our Canadian team launched the Do Good Deal pilot, designed to help minimise food waste. Through this, selected restaurant partners were able to use the platform to offer end-of-day discounts on unsold menu items that would have otherwise gone to waste. We are now working to expand the pilot within Europe.

We are forever exploring new technologies from using robotics technology and testing new features to always be ahead of what’s coming next. Overall, this will help the business in driving an enhanced experience for consumers and partners across the world. 

gif-highres-test.gif

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.

Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 679,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.

Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.

DELIVEROO LAUNCHES DOLL-IVEROO OFFERING – A LAST-MINUTE BARBIECORE COSTUME SHOP ON DELIVEROO HOP

As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

  • Research shows that 89% of Brits leave finding a Halloween costume as late as the day before the event* 
  • ‘Barbiecore’ tops the poll as the no.1 costume choice this year, with half (52%) of Brits saying their look will be inspired by the blockbuster hit
  • Deliveroo launches a Barbiecore-inspired ‘Doll-iveroo’ Halloween costume shop via rapid grocery delivery service, Deliveroo HOP, with accessories starting from as little as £3.00
  • Launching from Tuesday 17th October at midday until stocks last via Deliveroo HOP in Bristol, Brighton, Cambridge, Manchester and London 

October: As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

The launch comes as research from Deliveroo reveals ‘Barbiecore’ is set to be a top choice for Halloween outfits this year, with more than half (52%) of Brits saying they’re looking to dress up as Barbie or Ken. In fact, UK Google searches for ‘Barbie and Ken Halloween costumes’ are up 170% since the beginning of October, with #Barbiecostume amassing 78.5 million views on TikTok to date.

Available on Deliveroo HOP from Tuesday, October 17 at 12pm until stocks last, Brits can find a selection of Barbiecore outfits and accessories inspired by the film’s leading characters by searching for their nearest Deliveroo HOP store on the app and clicking on the specially created ‘Doll-iveroo Costumes’ category section. 

From the iconic pink dress to that cowboy shirt, heart-shaped sunglasses, and even a blonde wig, customers can get the items delivered direct to their doors from as little as £3.00 (excluding delivery fees) via Deliveroo HOP sites in Bristol, Brighton, Cambridge, Manchester and London.

Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: “Research tells us that people are leaving their Halloween costumes to the last minute, so we wanted to provide a quick and simple solution for those on the brink of a Halloween fashion faux pas!

Our ‘Doll-iveroo’ pop-up costume shop offers customers across the UK a quick and stress-free solution to a hot pink limited edition Halloween outfit, delivered direct to their doors – leaving more time for apple bobbing and pumpkin carving!”

And it’s not just costumes available via the app, as Brits can also get their hands on Halloween-themed food, drink and decorations as part of the seasonal offering from Deliveroo HOP – the perfect solution for the 48% of Brits who admit to leaving Halloween party prep to the last minute. 

Customers looking to avoid any frightening costume dramas this year can search for the nearest Deliveroo HOP store on the app and scroll through the ‘Doll-iveroo Costumes’ category section. They can also add a variety of ‘trick or treat’ sweets and decorative pumpkins to their baskets. 

Deliveroo’s ‘Barbiecore’ inspired costume range can be ordered from participating Deliveroo HOP sites across the UK directly through the Deliveroo app or online.

Did Somebody Say… Christina Aguilera and Latto bring hip hop and opera together for latest Just Eat Takeaway.com creative

Just Eat Takeaway.com is introducing the next chapter of the ‘Did Somebody Say’ Brand platform, enlisting pop icon Christina Aguilera and rising hip-hop star Latto to front its latest global campaign together.

This is the first time the creative has used two artists and two different musical genres for its world renowned platform. Bringing together Latto’s exhilarating hip-hop energy with Christina Aguilera’s iconic range of operatic vocals, the duo create a truly unexpected musical showstopper which reflects the pleasant surprise customers feel when they see the amazing selection and quality of food choices available on the platform.

Building on the global success of Snoop Dogg and Katy Perry, the latest instalment continues to excite, entertain and deliver joy with a surprising visual and musical world. The extraordinary nature of the creative brings Just Eat to life in a new light, showcasing that the food delivery giant doesn’t just deliver delicious takeaways, but caters to your every food need with everyday essentials such as groceries, to premium fine-dining dishes such as sushi and gyoza.

Created by McCann London, the TVC begins with Latto and Christina Aguilera dressed in baroque style as operatic queens, both being offered an array of their favourite food, including tacos, poke bowls and fresh thai salad, while delivery couriers and operatic suitors perform elaborate choreography around them. 

The carefully crafted lyrics showcase not only the range of premium dishes, food and groceries available on Just Eat Takeaway.com, but also reflect the rise in demand for food delivery in non-traditional takeaway moments including lunch, dinner and brunch.Susan O’Brien, VP Global Brand at Just Eat Takeaway.com, commented: Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented our role as the answer to all food cravings. As our business evolves to offer more choice and convenience from your favourite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on our platform.

Susan O’Brien, VP Global Brand at Just Eat Takeaway.com

I had so much fun combining different music styles alongside my girl Latto for Just Eat Takeaway.com. With non-stop laughter and love, we had the best time bringing this project to life. It was clear while shooting long days that JET is the much needed one-stop-shop for meals and grocery needs.

Christina Aguilera 

When I heard about the opportunity to work with Just Eat I was actually abroad on tour using the app! It was a no-brainer for me especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life.

Latto 

We wanted to bring the element of surprise to this creative, and thanks to our ever-courageous clients and the amazing efforts of all involved, this campaign hits unexpected notes at every turn – there’s no way hip-hop and opera should work, but much to our delight and relief, it really, really does.

Rob Webster and Alexei Berwitz, Creative Directors at McCann London 

The new global campaign, led by 60” hero film, will run across TV, OOH, DOOH, Cinema, Social and Radio, including bespoke content created by DEPT® that stretches the campaign across the digital landscape. It launches in the UK and Ireland on Friday 13th October. It will then be rolled out across multiple markets covering Europe, Canada, and Australia over the following months.

Talent Republic continues to drive the talent selection and negotiation process for Just Eat Takeaway.com, including securing the unique partnership between Christina & Latto. DEPT® led digital and UM for media, while Weber Shandwick led global PR, and Mischief on UK PR.