Supporting sustainable food choices during Veganuary and beyond

By Jaz Rabadia, Global Head of Responsible Business & Sustainability Just Eat Takeaway.com

Consumers are increasingly seeking more sustainable options across the world today and at Just Eat Takeaway.com, we recognise the need to respond to this by enabling choice across our platforms. One of the ways we’re doing this is through our support for Veganuary. This initiative, which is run by a non-profit organisation, plays an important role in advocating for sustainable ordering by encouraging individuals to embrace and explore more plant-based options throughout the month of January.  

Engaging our network of partners and consumers 

For the fourth year in a row, we’re pleased to be supporting the Veganuary challenge by actively engaging with our partners and consumers through a multi-channel communication campaign. We’re working with key restaurant partners, including both famous brands and local independents, to feature and promote a variety of vegan and vegetarian meals. This is alongside selected special offers to help encourage consumers to explore the wide range of non-meat options we have available across our offering.

As a business that offers more than 100 different cuisine types on its platform, we’re committed to meeting consumer demand for choice and convenience. Through our product for example, consumers can filter through cuisine categories to find what they’re looking for, including vegetarian and vegan options. Alongside this, we’re also seeing a noteworthy increase in the supply and demand for vegetarian and vegan options, reflecting a growing trend towards plant-based eating. Our latest Food Trends Reports highlights this shift: in the Netherlands, 29% of all dishes ordered on Thuisbezorgd.nl in 2023 were vegetarian whilst 15% of all dishes ordered on Lieferando in Austria were vegan. 

With the huge environmental impact of products such as meat and dairy, we know it’s important that our support in this space goes beyond Veganuary. One way we’re doing this is through educating our network about the impact food choices can have on our planet.

Engaging our employees

We’re using this opportunity to engage our employees on the topic too. We’ve introduced a workplace wellbeing challenge to inspire our colleagues across the business to explore plant-based foods and provide them with the tools they need to make more informed choices. And what’s really exciting is we will be rolling out a carbon labelling initiative in our Amsterdam canteen following a customer trial we launched in the UK. The aim is to increase employee understanding of the carbon impact associated with their meal choices. A ‘traffic light’ carbon rating will be visibly displayed alongside lunch dishes and will take into account the farming, production, transport, and packaging of these meals. 

Overall, as part of our mission to help drive a more sustainable future for our industry, our continued aim is to educate our network about the environmental impact of their food choices. This includes encouraging our consumers, partners and employees to consider more sustainable options and ongoing initiatives, like Veganuary, help us to do just this. Read more about our responsible business strategy here.Plant-based food for every mood

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.

Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 679,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.

Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.

The MICHELIN Guide Great Britain & Ireland 2024 presents 20 new Bib Gourmands to restaurants offering great quality, great value cuisine

Ahead of this year’s MICHELIN Guide Ceremony for Great Britain & Ireland – which will take place on Monday 5th February at The Midland Hotel in Manchester – The MICHELIN Guide is pleased to announce that 20 restaurants have been newly awarded a Bib Gourmand in the 2024 selection of the MICHELIN Guide Great Britain & Ireland. Named after Bibendum – the official name of the Michelin Man – this distinction highlights restaurants offering great quality, great value cooking.

It’s been a brilliant year for the Republic of Ireland, with 5 restaurants newly recognised with a Bib Gourmand. 3 of these are in Dublin, adding to the city’s already appealing dining scene. This year’s selections are pleasingly varied, with culinary influences ranging from Spanish to Indian, although there is a key theme of small plates menus running throughout. As is so often the case, pub dining offers fantastic value for money, with 5 pubs among this year’s new Bib Gourmands.

“It is a joy to see 20 restaurants newly awarded the Bib Gourmand in the 2024 edition of The MICHELIN Guide Great Britain & Ireland. These are establishments that deserve recognition for their continued commitment to offering affordable, delicious cooking. The generosity and value for money they offer is wonderful to see during these challenging economic times for the restaurant industry.”Gwendal Poullennec, International Director of The MICHELIN Guide

michelin gwendal poullenec international director michelin guide

There is no better place to start than in Manchester, the host city of this year’s MICHELIN Guide Ceremony. One of the new jewels in the city’s culinary crown is Higher Ground, a great value restaurant run by a trio of friends who provide friendly service alongside a selection of full-flavoured small plates.

Similarly well-priced cooking can be found a bit further south at The Reindeer in Hoveringham, although this time there’s a more pubby slant to the dishes. Time-honoured favourites like fish & chips and venison pie are elevated by the quality of the chefs’ execution.

Great pub dining is also on offer down in Essex at The Three Horseshoes in Fordham. It’s a characterful, rustic place serving dishes that are carefully prepared and attractively presented. Also in East Anglia, but with a different approach, is Larkin Bury St Edmunds, where modern sharing plates are precisely crafted and showcase well-judged flavours.

In London, the new Bib Gourmands have a more global outlook. Les 2 Garçons is a classic French bistro, which recently relocated to bigger premises in Crouch End, where well-loved dishes like French onion soup and steak frites are delivered with a wonderful sense of joie de vivre. Meanwhile, in Notting Hill, Empire Empire offers the cuisine of Punjab and Northwest India through interesting dishes with a real freshness and vitality. Just outside the city, in Old Windsor, you’ll find the smart gastropub The Loch & The Tyne. Part of the Adam Handling stable, it offers re-worked, traditionally based dishes that represent good value, especially when considering its location.

Further away from the bright lights of the capital are the East Sussex pair of Dill and Palmito. The former, in the pretty town of Lewes, serves highly inventive, unique dishes that take influences from around the globe and never feel gimmicky. Palmito, in nearby Hove, has a similarly international outlook, with spice-driven cooking that delivers bold flavours aplenty.

Keeping things coastal, but this time in Cornwall, is The Mulberry in Falmouth. The dishes here are well-balanced, skilfully crafted and a joy to eat.

Staying in the southwest of England, if not quite so south or quite so west, we have The Clifton – a neighbourhood spot for those in the titular suburb of Bristol. The kitchen team serve rustic, generous dishes including some cooked over an open fire.

Another great value inn is not too far away, in the little village of Charlbury on the edge of The Cotswolds. The Bull is run by the team from London’s The Pelican and is a hugely characterful place dating back to the 16th century. Dishes have an understated simplicity, but not at the expense of flavour.

Across the River Severn, diners can find further reasonably priced cooking at Penarth’s Touring Club. It’s a slick, relaxed spot where you can while away the hours with a few drinks and unfussy small plates. It’s run under the auspices of Welsh chef Bryn Williams, and he was partly inspired by the Touring Club Hotel in Patagonia.

On the other side of the Irish Sea, Ichigo Ichie Bistro & Natural Wine is offering well-prepared Japanese dishes. A new incarnation of the original Ichigo Ichie, this is a more relaxed and accessibly priced restaurant that comes with the bustle of contented diners.

On the west coast, make sure to visit the charming town of Dingle, not least to sample the delicious tapas at Solas. Spanish flavours mingle with Irish produce in dishes that have been given a fresh spin without losing their identity.

More Spanish delights can be enjoyed further up the Emerald Isle at Dublin’s La Gordita. The Irish capital has had a good year, with 3 new Bib Gourmands including this lively spot with authentic cooking. Within walking distance is Amy Austin, where the dishes take cues from all over the world and are accompanied by free-flowing wine on tap. Further south, in the suburb of Rathmines, is Lottie’s – a buzzing neighbourhood brasserie serving unfussy dishes packed with flavour.

In Northern Ireland, Home in Belfast has regained its Bib Gourmand thanks to a new chef and some terrific produce. The extensive menus include a host of delicious dishes at an attractive price, accompanied by friendly service and a welcoming feel.

Last, but certainly not least, the MICHELIN Inspectors were impressed by the house-made pastas at tipo in Edinburgh. Options like bigoli cacio pepe or pappardelle with crab and chilli are designed for sharing and served in light, airy surroundings.

Hospitality venues up to £110,000 worse off, as pubs and hotels left behind

Local pubs will be left significantly worse off than in England, due to the lack of business rate support in the Scottish Budget, according to UKHospitality Scotland.

New analysis shows the extent to which hospitality businesses are being financially disadvantaged by a lack of support by the Scottish Government. The figures will be highlighted in an evidence session to the Economy Committee today [Wednesday 24 January 2024].

Venues worse off

An average pub in Scotland will be £15,000 worse off than its equivalent in England, with a medium-sized hotel finding themselves £30,000 worse off. Larger businesses have been denied support worth up to £110,000, the payment cap.

In December, the Scottish Government chose not to introduce any form of business rates relief scheme for hospitality venues. This is in contrast to England, which extended its 75% business rates relief and resulted in millions of pounds being allocated to the Scottish Government.

According to The Fraser of Allander Institute at least 10,000 hospitality businesses are now operating without any financial assistance.

‘Real-life consequences’

Leon Thompson, Executive Director of UKHospitality Scotland, said: “These figures clearly illustrate the real-life consequences of the Scottish Government’s decisions.

“In the current climate, it is almost impossible to fathom a local pub landlord or hotel manager being able to find thousands of pounds to pay a bumper business rates bill in April.

“Many are struggling to keep the lights on as it is, in the face of extortionate rises in energy, food, drink and wages.

“It is an active choice of the Scottish Government not to support these critical venues and leave them significantly worse off than their English counterparts, for the second year in a row.

Closed sign in shop

“Our pubs, restaurants, hotels and cafes, to name a few, are pillars of our communities. They’re where we go to meet friends and family, celebrate an occasion or for some much-needed relaxation.

“There is still time for the Scottish Government to put right their widely-criticised decision not to provide business rates support this year.

“As they finalise this year’s Budget, I would urge them to use the funds available to them and introduce a 75% business rates relief scheme.”

£15,000Pubs are £15,000 worse off compared to England

£30,000Hotels are £30,000 worse off compared to England

£110,000Larger businesses are losing out on up to £110,000

Vacancies fall by 35,000, but remain above pre-Covid levels

Reforms to the Apprenticeship Levy and addressing the cost burden for employers can ensure vacancies continue to fall, says UKHospitality.

New figures from the Office for National Statistics show that there were 112,000 vacancies in hospitality at the end of 2023, down from 147,000 at the same time in 2022. Current vacancies remain far higher than pre-pandemic levels, when there were 89,000.

We are continuing to call for measures that further enhance the sector’s ability to invest and develop its staff, primarily through reform of the Apprenticeship Levy.

The ever-rising cost burden for businesses also needs to be addressed, which is critical ahead of the National Living Wage increase in April.

147,000Vacancies at the end of 2022

112,000Vacancies at the end of 2023

35,000Total reduction in vacancies

Kate Nicholls, Chief Executive of UKHospitality, said: “It’s encouraging news that vacancies over the past year have fallen by such a considerable amount. 

“Hospitality businesses have invested heavily in their recruitment and how they develop their own talent – this progress is testament to their work.

“However, there is still much more to do. We still have 23,000 more vacancies than before the pandemic and recruitment is still challenging. It’s why our vacancy rate remains high at 8%.

“Hospitality can continue to drive down vacancies and create more jobs, if we are supported to do so. Reform of the Apprenticeship Levy would allow businesses to enhance their skills and development offering even further and is something the entire economy is supportive of.

“What’s incredibly pressing is reducing the cost burden for venues, which continues to be the driver of closures. 

“The National Living Wage increase in April is at the forefront of everyone’s mind right now and measures to reduce business costs are critical to help venues with the increase wage cost this brings.”

From Mood Food to Taste Makers: Just Eat Takeaway.com unveils Global Food Trends

Just Eat Takeaway.com presents its Global Food Trends report, looking at consumer behaviours as well as food and grocery trends across all 20 markets it serves. 

According to the report, the culinary landscape is evolving, shaped by the changing preferences of consumers and new innovations in food and retail delivery. In collaboration with global trends forecasting agency WGSN, Just Eat Takeaway.com has identified 5 trends for 2024:

Mood Food: Consumers are looking for a break in routine when it comes to food choices, with many aiming for dishes that uplift their mood. 

Zero Heroes: More and more consumers are seeking out solutions to minimise their food waste as well as reduce excessive packaging resulting from their orders.

Fusion of Cultures: The demand for new flavours and an exploration of different cultures is driving the trend for cuisines that provide a sense of connection. 

Direct-to-Cart: Consumers expect on-demand services that offer convenience and flexibility as well as an elevated experience. 

Taste Makers: People seek inspiration on social media from all types of sources and channels. Social media emerges as a new marketplace for discovering and introducing new dishes.Global Food Trends Report 7.95 MB PDF document

This global report is part of the annual Food Trends Report initiative spanning across multiple markets. The reports emphasise Just Eat Takeaway.com’s leadership in the domain of food, groceries, online delivery, and evolving consumer habits. 

Read more in the Food Trend Reports per market:

Austria – Food Trend Report Lieferando

Belgium – Food Trend Report Takeaway.com Dutch version / French version

France – Food Trend Report Just Eat

Germany – Food Trend Report Lieferando

Italy – Food Trend Report Just Eat

Netherlands – Food Trend Report Thuisbezorgd.nl

Poland – Food Trend Report Pyszne.pl

Spain – Food Trend Report Just Eat

Switzerland – Food Trend Report Just Eat French version / German version

United States – Food Trend Report Grubhub

DELIVEROO UNVEILS THE UK’S MOST DIVISIVE FESTIVE DISH – THE ‘CHRISTMAS SPROUTWICH’

Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.

  • New, limited-edition sarnie features six different Brussels sprout-infused elements – homemade sprout focaccia, sprout mayonnaise, a succulent sprout stuffing, roasted sprout halves, fried sprout shavings and zesty marinated sprout leaves.
  • The ‘Christmas Sproutwich’ launches as new research reveals Brits have a love/hate relationship with sprouts: 31% love them, and 35% identify as ‘sprout haters.’
  • Available to order from Deliveroo Editions in London, Manchester, Glasgow and Bristol from 6th to 8th December for 99p.

Monday 4th December 2023: Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.

Whether you love ‘em or hate ‘em, no other vegetable screams ‘Christmas’ quite like the humble Brussels sprout, which is why Deliveroo’s truly bonkers ‘Christmas Sproutwich’ is set to rival traditional festive sandwich offerings this season.

The striking 99p ‘Christmas Sproutwich’ consists of six different sprout-infused ingredients: a green artisan sprout-infused focaccia spread with lashings of garlicky lemon zest sprout mayo, layered with crispy maple bacon, a succulent sprout stuffing, buttery Emmental cheese, roasted sprout halves, fried sprout shavings, and finished off with zesty lemon and olive oil marinated sprout leaves. No Christmas creation is complete without accompaniments – so each sandwich will come with a pot of hearty roast chicken gravy for dunking, dipping or drizzling once heated at home. 



Available to order from 6th December in Bristol, Glasgow, London and Manchester, the ‘Christmas Sproutwich’ recipe took over three months to develop, with twelve different recipe combinations tried and tested by self-confessed sprout haters before landing on the perfect mouthwatering flavour combination, guaranteed to convert the nation’s biggest Brussels-bashers. 

Certainly something to ‘sprout’ about, the festive delight was created after over a quarter (28%) of the UK admit the vegetable divides their household at Christmas – with 31% of the nation saying they love them, while 35% identify as ‘sprout haters’. The UK’s biggest sprout haters live in Wales, with over half of residents (56%) identifying as a hater, followed by the east of England (44%) and the East Midlands (42%).

And it seems sprouts really are the most divisive festive dish as over half (57%) of Brits believe Christmas isn’t complete without sprouts, whilst the other half (51%) think they are the worst part of the traditional Christmas meal – with 1.5M Brits even confessing they have a phobia of sprouts. 

Arabella Jenkins at Deliveroo said, “There’s no sprout about it – this small festive vegetable has garnered a big, bad reputation over the years. So for any sprout-phobes asking why we want to celebrate the humble Brussels sprout with a deliciously divisive sandwich, we say – why not? At Christmas, anything goes!”

“We have achieved something a third of the nation thinks is impossible and made an absolutely delicious seasonal sprout creation. So, this one’s for the sprout lovers as well as the sprout haters. If you love ‘em, you’re welcome. If you hate ‘em, we promise one bite will change your mind.” 

With four in ten people (42%) admitting that they’d be open to trying a new dish to change their mind about sprouts, those interested in transforming their sprout-aversion should act fast if they want to get their hands on the limited-edition sandwich – or else they’ll be green with envy…

DELIVEROO REVEALS TOP 100 TRENDING DISHES OF 2023

It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.

  • Deliveroo reveals its annual ‘Deliveroo 100 Report’ highlighting trending dishes from around the world
  • Four UK dishes feature in the global top 10 this year with Poké Shack, Boojum, Atis and Fresh Mex all making the list A pork belly noodle soup dish from Hong Kong takes the number one spot globally 
  • Bowl food is back for Brits, with nutritional lunchtime bowls making up 40% of the UK’s top list and the Poké bowl in at number one for 2023
  • Brits shake off their fussy rep, with over half admitting to trying more than three new dishes or cuisines for the first time this year

14th November 2023: It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.

This year’s trending list features an eclectic mix of dishes, with customers branching out from regular eating habits and exploring the wealth of different foods right on their doorsteps. From burritos to build-your-own salad bowls and even bunches of bananas, this year’s top 100 trending list includes some familiar movers and shakers from previous years and several new additions for 2023.

GLOBAL TOP TRENDING DISHES 2023 

Here’s a taster of this year’s top ten trending dishes on Deliveroo around the world – with four UK dishes featuring in the top ten globally (see editor’s notes for the full top 100 list):

  • 1) 腩肉墨丸米線 (Mixian (noodle soup) with Pork Belly and Cuttlefish Ball) from TamJai Yunnan Mixian, Hong Kong
  • 2) Linguine Carbonara à la Parisienne (Linguine Carbonara, Parisian Style) from Livio Più, Paris, France
  • 3) Build Your Own Poké Bowl from Poké Shack, London, UK
  • 4) Gran Crispy McBacon® from McDonald’s, Milano, Italy
  • 5) Original (Burger), from SALT, Dubai, UAE
  • 6) Burrito Bowl from Boojum, Dublin, Ireland
  • 7) Salmon Style Poké Bowl from Hawaiian Poké Bowl, Ghent, Belgium 
  • 8) Build Your Own Salad Bowl from atis, London, UK 
  • 9)Sausage McMuffin® with Egg Combo for 1, from McDonald’s, Hong Kong
  • 10) Burrito from Fresh Mex, Aberdeen, UK

For the first time in the history of Deliveroo 100, Hong Kong takes the top spot for the most trending dish globally with TamJai Yunnan Mixian – a warming, traditional noodle soup made with pork belly and a cuttlefish ball. France clinches the silver spot with a Parisian pasta dish twist from Livio Più, closely followed by a build-your-own Poké bowl from Poké Shack in London. In fourth place, we find Italy, with the Crispy McBacon® burger from McDonald’sunexpectedly overtaking pasta and pizza dishes. 

Deliveroo’s top 100 list reveals a new global takeaway food trend for 2023: mix-and-match bowl food. Full of colourful, fresh, healthy ingredients, this trend proves a favourite across seven different countries, making up 40% of the global top ten list and a fifth (20%) of the top 100 global list. The biggest bowl food consumers are based in Italy, with the highest number of bowl-based dishes in the top 100 trending list. 

Long-time favourites, pizza and burgers, continue to reign supreme within the top 100 trending list globally, accounting for 7% and 19% of top global dishes, respectively. That said, the popularity of Mexican burrito wraps and bowls has nearly doubled since last year, now making nine appearances across six countries in the top global 100 list, compared to five in 2022. 

UK TOP TRENDING DISHES 2023

Here’s a list of the UK’s top ten trending dishes on Deliveroo for 2023 – for an extended list of the UK’s top 30, see editor’s notes:

  • 1) Build Your Own Poké Bowl, Poké Shack, London
  • 2) Build Your Own Salad Bowl from atis, London
  • 3) Burrito from FreshMex, Aberdeen 
  • 4) Build Your Own Burrito with Chicken Pibil from Tortilla, London
  • 5) Small Fairtrade Bananas 7 per pack from Waitrose, London
  • 6) 8 Pieces Boneless from Wingstop, London
  • 7) Chicken Ruby from Dishoom, London
  • 9) Harissa Chicken from Farmer J, London
  • 9) Gochujang Chicken Bibimbap Bowl from Grounded Kitchen, Birmingham
  • 10) Cheeseburger from Five Guys, London

In the UK, Poké is back in prime position with the Build Your Own Poké Bowl from Poké Shackin London, making it to number one in the local top ten list. It is closely followed by the Build Your Own Salad Bowl from atis in London, who have bagged themselves second place. Elsewhere, Scots have gone bonkers for burritos from FreshMex in Aberdeen, taking bronze ahead of Tortilla’s version of the Mexican dish in London, which comes in at fourth place. 

Avocados may have proved popular in 2022, but this year, there is a new favourite fruit on the block. Londoners have been besotted with bananas this year, with Waitrose’s fairtrade banana bunch sliding into fifth place, overtaking Deliveroo’s Restaurant of the Year winner 2021, Wingstop with their much loved 8 pieces Boneless dish (sixth), Dishoom’s famous Chicken Ruby (seventh), whilst London lunchtime favourite, Harissa Chicken from Farmer J is in at eighth, followed by the Gochujang Chicken Bibimbap Bowl from Grounded Kitchen in Birmingham (ninth).

Five Guy’s much-loved classic cheeseburger and Deliveroo customer favourite makes it to spot ten, marking the seventh consecutive year it has featured in the UK’s top 10 most trending dishes. 

Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: “From bananas to burritos, Poké to pizza, it’s always fun revealing our annual list of Deliveroo’s 100 trending dishes across the globe.

Recent research shows us that people in the UK are becoming more adventurous with their food choices, with seven in ten (71%) saying they have tried new dishes and cuisines this year, which is evident from the variety of trending dishes in both the global and UK lists. We’re delighted to see customers sampling – and enjoying – the wealth of food on their doorsteps.”

UK TOP 30 DISHES TRENDS & INSIGHTS 2023 Discovery is on the menu Brits are becoming more adventurous with the type of food they order to their homes, with a third (33%) of the UK’s top 30 list made up of an eclectic mix of cuisines from around the world, including British, Mexican, Indian, Jamaican and Hawaiian and more. In fact, research commissioned by Deliveroo found that over half of Brits (52%) have tried more than three new dishes or cuisines for the first time in the last 12 months. 

Bowling for lunch In the capital, sandwiches are out in favour of healthier ‘build your own bowl’ dishes. Trending amongst office workers, Poké, salad and burrito bowls make up 40% of the UK’s top 10 trending list and 20% of the top 30. Research from Deliveroo backs up the trend with data revealing that bowl food such as Poké, salad or burrito bowls (51%) were more likely to be ordered by Brits for a takeaway lunch than the humble sandwich (37%). 

Clucking mad for chicken Whether fried, in a curry or marinated in a salad, Londoners continue to be the nation’s biggest chicken fans, with over a third (33%) of the top 30 list comprising chicken dishes. Favourite dishes include 8 Pieces Boneless from Wingstop, Chicken Ruby from Dishoom and Harissa Chicken from Farmer J, taking positions six, seven and eight, respectively. In fact, a third of Londoners said they’d most likely order chicken wings if they were ordering takeaway for lunch.  

Demand for rapid grocery delivery increases across the UK The demand for rapid grocery delivery has continued to grow exponentially since its launch on Deliveroo back in lockdown 2020 – so it’s no surprise that there has been a 150% increase in grocery items making the UK list compared to last year (2022). The most popular items in London include bananas from Waitrose and flowers from Wholefoods, whilst elsewhere in the UK, semi-skimmed milk from Morrisons in Birmingham, paracetamol from Boots in Edinburgh and Walkers Sensations from Co-op in Manchester are the top trenders. 

UK-BASED ORDER TRENDS AND INSIGHTS 2023 Deliveroo customers nationwide have continued to turn to the food-delivery app to order just about anything, from pumpkins to Poké bowls, picky bits and everything in between. In fact, the company’s riders have travelled the equivalent of 674 trips from Earth to the moon and back, delivering from over 60,000 best-loved restaurants and 8,000 grocery partners in the UK and Ireland. 

And with lots of orders, come some interesting customer requests… Deliveroo can reveal that Brits are particular when it comes to ordering chicken. Interestingly, the most trending delivery request from the past year is ‘I want all flat wings, please,’ with customers snubbing the humble drum-wing in favour of those which are crispier, easier to eat and best for dipping. 

Other popular chicken-based requests from across the country include; ‘thighs and legs only, please,’ ‘chicken well done, please,’ ‘no legs, please,’ and ‘burn the chicken, please.’  

And chicken is the only thing the nation is picky about, with other British delivery requests including:  

  • *“No tomatoes, please”
  • “Salt and vinegar, please”
  • “Extra spicy, please”
  • “No onions, please”
  • “No mushrooms, please”
  • “No pickles, please” * 

Do you want fries with that? Fries remain the most popular side order across the UK, with London, Manchester, Birmingham, Bristol and Brighton the biggest lovers of the fried potato. Would you like fries with your sauce? Well, ketchup remains King of the most trending sauces in 2023; garlic mayo has overtaken traditional mayo in the dipping battle, closely followed by chilli sauce.