By Jaz Rabadia, Global Head of Responsible Business & Sustainability Just Eat Takeaway.com
Consumers are increasingly seeking more sustainable options across the world today and at Just Eat Takeaway.com, we recognise the need to respond to this by enabling choice across our platforms. One of the ways we’re doing this is through our support for Veganuary. This initiative, which is run by a non-profit organisation, plays an important role in advocating for sustainable ordering by encouraging individuals to embrace and explore more plant-based options throughout the month of January.
Engaging our network of partners and consumers
For the fourth year in a row, we’re pleased to be supporting the Veganuary challenge by actively engaging with our partners and consumers through a multi-channel communication campaign. We’re working with key restaurant partners, including both famous brands and local independents, to feature and promote a variety of vegan and vegetarian meals. This is alongside selected special offers to help encourage consumers to explore the wide range of non-meat options we have available across our offering.
As a business that offers more than 100 different cuisine types on its platform, we’re committed to meeting consumer demand for choice and convenience. Through our product for example, consumers can filter through cuisine categories to find what they’re looking for, including vegetarian and vegan options. Alongside this, we’re also seeing a noteworthy increase in the supply and demand for vegetarian and vegan options, reflecting a growing trend towards plant-based eating. Our latest Food Trends Reports highlights this shift: in the Netherlands, 29% of all dishes ordered on Thuisbezorgd.nl in 2023 were vegetarian whilst 15% of all dishes ordered on Lieferando in Austria were vegan.
With the huge environmental impact of products such as meat and dairy, we know it’s important that our support in this space goes beyond Veganuary. One way we’re doing this is through educating our network about the impact food choices can have on our planet.
Engaging our employees
We’re using this opportunity to engage our employees on the topic too. We’ve introduced a workplace wellbeing challenge to inspire our colleagues across the business to explore plant-based foods and provide them with the tools they need to make more informed choices. And what’s really exciting is we will be rolling out a carbon labelling initiative in our Amsterdam canteen following a customer trial we launched in the UK. The aim is to increase employee understanding of the carbon impact associated with their meal choices. A ‘traffic light’ carbon rating will be visibly displayed alongside lunch dishes and will take into account the farming, production, transport, and packaging of these meals.
Overall, as part of our mission to help drive a more sustainable future for our industry, our continued aim is to educate our network about the environmental impact of their food choices. This includes encouraging our consumers, partners and employees to consider more sustainable options and ongoing initiatives, like Veganuary, help us to do just this. Read more about our responsible business strategy here.Plant-based food for every mood
About Just Eat Takeaway.com
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.
Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 679,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.
Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.
Ahead of this year’s MICHELIN Guide Ceremony for Great Britain & Ireland – which will take place on Monday 5th February at The Midland Hotel in Manchester – The MICHELIN Guide is pleased to announce that 20 restaurants have been newly awarded a Bib Gourmand in the 2024 selection of the MICHELIN Guide Great Britain & Ireland. Named after Bibendum – the official name of the Michelin Man – this distinction highlights restaurants offering great quality, great value cooking.
It’s been a brilliant year for the Republic of Ireland, with 5 restaurants newly recognised with a Bib Gourmand. 3 of these are in Dublin, adding to the city’s already appealing dining scene. This year’s selections are pleasingly varied, with culinary influences ranging from Spanish to Indian, although there is a key theme of small plates menus running throughout. As is so often the case, pub dining offers fantastic value for money, with 5 pubs among this year’s new Bib Gourmands.
“It is a joy to see 20 restaurants newly awarded the Bib Gourmand in the 2024 edition of The MICHELIN Guide Great Britain & Ireland. These are establishments that deserve recognition for their continued commitment to offering affordable, delicious cooking. The generosity and value for money they offer is wonderful to see during these challenging economic times for the restaurant industry.”Gwendal Poullennec, International Director of The MICHELIN Guide
There is no better place to start than in Manchester, the host city of this year’s MICHELIN Guide Ceremony. One of the new jewels in the city’s culinary crown is Higher Ground, a great value restaurant run by a trio of friends who provide friendly service alongside a selection of full-flavoured small plates.
Similarly well-priced cooking can be found a bit further south at The Reindeer in Hoveringham, although this time there’s a more pubby slant to the dishes. Time-honoured favourites like fish & chips and venison pie are elevated by the quality of the chefs’ execution.
Great pub dining is also on offer down in Essex at The Three Horseshoes in Fordham. It’s a characterful, rustic place serving dishes that are carefully prepared and attractively presented. Also in East Anglia, but with a different approach, is Larkin Bury St Edmunds, where modern sharing plates are precisely crafted and showcase well-judged flavours.
In London, the new Bib Gourmands have a more global outlook. Les 2 Garçons is a classic French bistro, which recently relocated to bigger premises in Crouch End, where well-loved dishes like French onion soup and steak frites are delivered with a wonderful sense of joie de vivre. Meanwhile, in Notting Hill, Empire Empire offers the cuisine of Punjab and Northwest India through interesting dishes with a real freshness and vitality. Just outside the city, in Old Windsor, you’ll find the smart gastropub The Loch & The Tyne. Part of the Adam Handling stable, it offers re-worked, traditionally based dishes that represent good value, especially when considering its location.
Further away from the bright lights of the capital are the East Sussex pair of Dill and Palmito. The former, in the pretty town of Lewes, serves highly inventive, unique dishes that take influences from around the globe and never feel gimmicky. Palmito, in nearby Hove, has a similarly international outlook, with spice-driven cooking that delivers bold flavours aplenty.
Keeping things coastal, but this time in Cornwall, is The Mulberry in Falmouth. The dishes here are well-balanced, skilfully crafted and a joy to eat.
Staying in the southwest of England, if not quite so south or quite so west, we have The Clifton – a neighbourhood spot for those in the titular suburb of Bristol. The kitchen team serve rustic, generous dishes including some cooked over an open fire.
Another great value inn is not too far away, in the little village of Charlbury on the edge of The Cotswolds. The Bull is run by the team from London’s The Pelican and is a hugely characterful place dating back to the 16th century. Dishes have an understated simplicity, but not at the expense of flavour.
Across the River Severn, diners can find further reasonably priced cooking at Penarth’s Touring Club. It’s a slick, relaxed spot where you can while away the hours with a few drinks and unfussy small plates. It’s run under the auspices of Welsh chef Bryn Williams, and he was partly inspired by the Touring Club Hotel in Patagonia.
On the other side of the Irish Sea, Ichigo Ichie Bistro & Natural Wine is offeringwell-prepared Japanese dishes. A new incarnation of the original Ichigo Ichie, this is a more relaxed and accessibly priced restaurant that comes with the bustle of contented diners.
On the west coast, make sure to visit the charming town of Dingle, not least to sample the delicious tapas at Solas. Spanish flavours mingle with Irish produce in dishes that have been given a fresh spin without losing their identity.
More Spanish delights can be enjoyed further up the Emerald Isle at Dublin’s La Gordita. The Irish capital has had a good year, with 3 new Bib Gourmands including this lively spot with authentic cooking. Within walking distance is Amy Austin, where the dishes take cues from all over the world and are accompanied by free-flowing wine on tap. Further south, in the suburb of Rathmines, is Lottie’s – a buzzing neighbourhood brasserie serving unfussy dishes packed with flavour.
In Northern Ireland, Home in Belfast has regained its Bib Gourmand thanks to a new chef and some terrific produce. The extensive menus include a host of delicious dishes at an attractive price, accompanied by friendly service and a welcoming feel.
Last, but certainly not least, the MICHELIN Inspectors were impressed by the house-made pastas at tipo in Edinburgh. Options like bigoli cacio pepe or pappardelle with crab and chilli are designed for sharing and served in light, airy surroundings.
Local pubs will be left significantly worse off than in England, due to the lack of business rate support in the Scottish Budget, according to UKHospitality Scotland.
New analysis shows the extent to which hospitality businesses are being financially disadvantaged by a lack of support by the Scottish Government. The figures will be highlighted in an evidence session to the Economy Committee today [Wednesday 24 January 2024].
Venues worse off
An average pub in Scotland will be £15,000 worse off than its equivalent in England, with a medium-sized hotel finding themselves £30,000 worse off. Larger businesses have been denied support worth up to £110,000, the payment cap.
In December, the Scottish Government chose not to introduce any form of business rates relief scheme for hospitality venues. This is in contrast to England, which extended its 75% business rates relief and resulted in millions of pounds being allocated to the Scottish Government.
According to The Fraser of Allander Institute at least 10,000 hospitality businesses are now operating without any financial assistance.
‘Real-life consequences’
Leon Thompson, Executive Director of UKHospitality Scotland, said: “These figures clearly illustrate the real-life consequences of the Scottish Government’s decisions.
“In the current climate, it is almost impossible to fathom a local pub landlord or hotel manager being able to find thousands of pounds to pay a bumper business rates bill in April.
“Many are struggling to keep the lights on as it is, in the face of extortionate rises in energy, food, drink and wages.
“It is an active choice of the Scottish Government not to support these critical venues and leave them significantly worse off than their English counterparts, for the second year in a row.
“Our pubs, restaurants, hotels and cafes, to name a few, are pillars of our communities. They’re where we go to meet friends and family, celebrate an occasion or for some much-needed relaxation.
“There is still time for the Scottish Government to put right their widely-criticised decision not to provide business rates support this year.
“As they finalise this year’s Budget, I would urge them to use the funds available to them and introduce a 75% business rates relief scheme.”
£15,000Pubs are £15,000 worse off compared to England
£30,000Hotels are £30,000 worse off compared to England
£110,000Larger businesses are losing out on up to £110,000
Reforms to the Apprenticeship Levy and addressing the cost burden for employers can ensure vacancies continue to fall, says UKHospitality.
New figures from the Office for National Statistics show that there were 112,000 vacancies in hospitality at the end of 2023, down from 147,000 at the same time in 2022. Current vacancies remain far higher than pre-pandemic levels, when there were 89,000.
We are continuing to call for measures that further enhance the sector’s ability to invest and develop its staff, primarily through reform of the Apprenticeship Levy.
The ever-rising cost burden for businesses also needs to be addressed, which is critical ahead of the National Living Wage increase in April.
147,000Vacancies at the end of 2022
112,000Vacancies at the end of 2023
35,000Total reduction in vacancies
Kate Nicholls, Chief Executive of UKHospitality, said: “It’s encouraging news that vacancies over the past year have fallen by such a considerable amount.
“Hospitality businesses have invested heavily in their recruitment and how they develop their own talent – this progress is testament to their work.
“However, there is still much more to do. We still have 23,000 more vacancies than before the pandemic and recruitment is still challenging. It’s why our vacancy rate remains high at 8%.
“Hospitality can continue to drive down vacancies and create more jobs, if we are supported to do so. Reform of the Apprenticeship Levy would allow businesses to enhance their skills and development offering even further and is something the entire economy is supportive of.
“What’s incredibly pressing is reducing the cost burden for venues, which continues to be the driver of closures.
“The National Living Wage increase in April is at the forefront of everyone’s mind right now and measures to reduce business costs are critical to help venues with the increase wage cost this brings.”
Just Eat Takeaway.com presents its Global Food Trends report, looking at consumer behaviours as well as food and grocery trends across all 20 markets it serves.
According to the report, the culinary landscape is evolving, shaped by the changing preferences of consumers and new innovations in food and retail delivery. In collaboration with global trends forecasting agency WGSN, Just Eat Takeaway.com has identified 5 trends for 2024:
Mood Food: Consumers are looking for a break in routine when it comes to food choices, with many aiming for dishes that uplift their mood.
Zero Heroes: More and more consumers are seeking out solutions to minimise their food waste as well as reduce excessive packaging resulting from their orders.
Fusion of Cultures: The demand for new flavours and an exploration of different cultures is driving the trend for cuisines that provide a sense of connection.
Direct-to-Cart: Consumers expect on-demand services that offer convenience and flexibility as well as an elevated experience.
Taste Makers: People seek inspiration on social media from all types of sources and channels. Social media emerges as a new marketplace for discovering and introducing new dishes.Global Food Trends Report 7.95 MB PDF document
This global report is part of the annual Food Trends Report initiative spanning across multiple markets. The reports emphasise Just Eat Takeaway.com’s leadership in the domain of food, groceries, online delivery, and evolving consumer habits.
Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.
New, limited-edition sarnie features six different Brussels sprout-infused elements – homemade sprout focaccia, sprout mayonnaise, a succulent sprout stuffing, roasted sprout halves, fried sprout shavings and zesty marinated sprout leaves.
The ‘Christmas Sproutwich’ launches as new research reveals Brits have a love/hate relationship with sprouts: 31% love them, and 35% identify as ‘sprout haters.’
Available to order from Deliveroo Editions in London, Manchester, Glasgow and Bristol from 6th to 8th December for 99p.
Monday 4th December 2023: Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.
Whether you love ‘em or hate ‘em, no other vegetable screams ‘Christmas’ quite like the humble Brussels sprout, which is why Deliveroo’s truly bonkers ‘Christmas Sproutwich’ is set to rival traditional festive sandwich offerings this season.
The striking 99p ‘Christmas Sproutwich’ consists of six different sprout-infused ingredients: a green artisan sprout-infused focaccia spread with lashings of garlicky lemon zest sprout mayo, layered with crispy maple bacon, a succulent sprout stuffing, buttery Emmental cheese, roasted sprout halves, fried sprout shavings, and finished off with zesty lemon and olive oil marinated sprout leaves. No Christmas creation is complete without accompaniments – so each sandwich will come with a pot of hearty roast chicken gravy for dunking, dipping or drizzling once heated at home.
Available to order from 6th December in Bristol, Glasgow, London and Manchester, the ‘Christmas Sproutwich’ recipe took over three months to develop, with twelve different recipe combinations tried and tested by self-confessed sprout haters before landing on the perfect mouthwatering flavour combination, guaranteed to convert the nation’s biggest Brussels-bashers.
Certainly something to ‘sprout’ about, the festive delight was created after over a quarter (28%) of the UK admit the vegetable divides their household at Christmas – with 31% of the nation saying they love them, while 35% identify as ‘sprout haters’. The UK’s biggest sprout haters live in Wales, with over half of residents (56%) identifying as a hater, followed by the east of England (44%) and the East Midlands (42%).
And it seems sprouts really are the most divisive festive dish as over half (57%) of Brits believe Christmas isn’t complete without sprouts, whilst the other half (51%) think they are the worst part of the traditional Christmas meal – with 1.5M Brits even confessing they have a phobia of sprouts.
Arabella Jenkins at Deliveroo said,“There’s no sprout about it – this small festive vegetable has garnered a big, bad reputation over the years. So for any sprout-phobes asking why we want to celebrate the humble Brussels sprout with a deliciously divisive sandwich, we say – why not? At Christmas, anything goes!”
“We have achieved something a third of the nation thinks is impossible and made an absolutely delicious seasonal sprout creation. So, this one’s for the sprout lovers as well as the sprout haters. If you love ‘em, you’re welcome. If you hate ‘em, we promise one bite will change your mind.”
With four in ten people (42%) admitting that they’d be open to trying a new dish to change their mind about sprouts, those interested in transforming their sprout-aversion should act fast if they want to get their hands on the limited-edition sandwich – or else they’ll be green with envy…
It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.
Deliveroo reveals its annual ‘Deliveroo 100 Report’ highlighting trending dishes from around the world
Four UK dishes feature in the global top 10 this year with Poké Shack, Boojum, Atis and Fresh Mex all making the list A pork belly noodle soup dish from Hong Kong takes the number one spot globally
Bowl food is back for Brits, with nutritional lunchtime bowls making up 40% of the UK’s top list and the Poké bowl in at number one for 2023
Brits shake off their fussy rep, with over half admitting to trying more than three new dishes or cuisines for the first time this year
14th November 2023: It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.
This year’s trending list features an eclectic mix of dishes, with customers branching out from regular eating habits and exploring the wealth of different foods right on their doorsteps. From burritos to build-your-own salad bowls and even bunches of bananas, this year’s top 100 trending list includes some familiar movers and shakers from previous years and several new additions for 2023.
GLOBAL TOP TRENDING DISHES 2023
Here’s a taster of this year’s top ten trending dishes on Deliveroo around the world – with four UK dishes featuring in the top ten globally (see editor’s notes for the full top 100 list):
1) 腩肉墨丸米線 (Mixian (noodle soup) with Pork Belly and Cuttlefish Ball) from TamJai Yunnan Mixian, Hong Kong
2) Linguine Carbonara à la Parisienne (Linguine Carbonara, Parisian Style) from Livio Più, Paris, France
3) Build Your Own Poké Bowl from Poké Shack, London, UK
4) Gran Crispy McBacon® from McDonald’s, Milano, Italy
For the first time in the history of Deliveroo 100, Hong Kong takes the top spot for the most trending dish globally with TamJai YunnanMixian – a warming, traditional noodle soup made with pork belly and a cuttlefish ball. France clinches the silver spot with a Parisian pasta dish twist from Livio Più, closely followed by a build-your-own Poké bowl from Poké Shack in London. In fourth place, we find Italy, with the Crispy McBacon® burger from McDonald’sunexpectedly overtaking pasta and pizza dishes.
Deliveroo’s top 100 list reveals a new global takeaway food trend for 2023: mix-and-match bowl food. Full of colourful, fresh, healthy ingredients, this trend proves a favourite across seven different countries, making up 40% of the global top ten list and a fifth (20%) of the top 100 global list. The biggest bowl food consumers are based in Italy, with the highest number of bowl-based dishes in the top 100 trending list.
Long-time favourites, pizza and burgers, continue to reign supreme within the top 100 trending list globally, accounting for 7% and 19% of top global dishes, respectively. That said, the popularity of Mexican burrito wraps and bowls has nearly doubled since last year, now making nine appearances across six countries in the top global 100 list, compared to five in 2022.
UK TOP TRENDING DISHES 2023
Here’s a list of the UK’s top ten trending dishes on Deliveroo for 2023 – for an extended list of the UK’s top 30, see editor’s notes:
In the UK, Poké is back in prime position with the Build Your Own Poké Bowl from Poké Shackin London, making it to number one in the local top ten list. It is closely followed by the Build Your Own Salad Bowl from atis in London, who have bagged themselves second place. Elsewhere, Scots have gone bonkers for burritos from FreshMex in Aberdeen, taking bronze ahead of Tortilla’s version of the Mexican dish in London, which comes in at fourth place.
Avocados may have proved popular in 2022, but this year, there is a new favourite fruit on the block. Londoners have been besotted with bananas this year, with Waitrose’s fairtrade banana bunch sliding into fifth place, overtaking Deliveroo’s Restaurant of the Year winner 2021, Wingstop with their much loved 8 pieces Boneless dish (sixth), Dishoom’s famous Chicken Ruby (seventh), whilst London lunchtime favourite, Harissa Chicken from Farmer J is in at eighth, followed by the Gochujang Chicken Bibimbap Bowl from Grounded Kitchen in Birmingham (ninth).
Five Guy’s much-loved classic cheeseburger and Deliveroo customer favourite makes it to spot ten, marking the seventh consecutive year it has featured in the UK’s top 10 most trending dishes.
Deliveroo Vice President of Regional Growth, Jeff Wemyss, said:“From bananas to burritos, Poké to pizza, it’s always fun revealing our annual list of Deliveroo’s 100 trending dishes across the globe.
Recent research shows us that people in the UK are becoming more adventurous with their food choices, with seven in ten (71%) saying they have tried new dishes and cuisines this year, which is evident from the variety of trending dishes in both the global and UK lists. We’re delighted to see customers sampling – and enjoying – the wealth of food on their doorsteps.”
UK TOP 30 DISHES TRENDS & INSIGHTS 2023Discovery is on the menu Brits are becoming more adventurous with the type of food they order to their homes, with a third (33%) of the UK’s top 30 list made up of an eclectic mix of cuisines from around the world, including British, Mexican, Indian, Jamaican and Hawaiian and more. In fact, research commissioned by Deliveroo found that over half of Brits (52%) have tried more than three new dishes or cuisines for the first time in the last 12 months.
Bowling for lunch In the capital, sandwiches are out in favour of healthier ‘build your own bowl’ dishes. Trending amongst office workers, Poké, salad and burrito bowls make up 40% of the UK’s top 10 trending list and 20% of the top 30. Research from Deliveroo backs up the trend with data revealing that bowl food such as Poké, salad or burrito bowls (51%) were more likely to be ordered by Brits for a takeaway lunch than the humble sandwich (37%).
Clucking mad for chicken Whether fried, in a curry or marinated in a salad, Londoners continue to be the nation’s biggest chicken fans, with over a third (33%) of the top 30 list comprising chicken dishes. Favourite dishes include 8 Pieces Boneless from Wingstop, Chicken Ruby from Dishoom and Harissa Chicken from Farmer J, taking positions six, seven and eight, respectively. In fact, a third of Londoners said they’d most likely order chicken wings if they were ordering takeaway for lunch.
Demand for rapid grocery delivery increases across the UK The demand for rapid grocery delivery has continued to grow exponentially since its launch on Deliveroo back in lockdown 2020 – so it’s no surprise that there has been a 150% increase in grocery items making the UK list compared to last year (2022). The most popular items in London include bananas from Waitrose and flowers from Wholefoods, whilst elsewhere in the UK, semi-skimmed milk from Morrisons in Birmingham, paracetamol from Boots in Edinburgh and Walkers Sensations from Co-op in Manchester are the top trenders.
UK-BASED ORDER TRENDS AND INSIGHTS 2023 Deliveroo customers nationwide have continued to turn to the food-delivery app to order just about anything, from pumpkins to Poké bowls, picky bits and everything in between. In fact, the company’s riders have travelled the equivalent of 674 trips from Earth to the moon and back, delivering from over 60,000 best-loved restaurants and 8,000 grocery partners in the UK and Ireland.
And with lots of orders, come some interesting customer requests… Deliveroo can reveal that Brits are particular when it comes to ordering chicken. Interestingly, the most trending delivery request from the past year is ‘I want all flat wings, please,’ with customers snubbing the humble drum-wing in favour of those which are crispier, easier to eat and best for dipping.
Other popular chicken-based requests from across the country include; ‘thighs and legs only, please,’ ‘chicken well done, please,’ ‘no legs, please,’ and ‘burn the chicken, please.’
And chicken is the only thing the nation is picky about, with other British delivery requests including:
*“No tomatoes, please”
“Salt and vinegar, please”
“Extra spicy, please”
“No onions, please”
“No mushrooms, please”
“No pickles, please” *
Do you want fries with that? Fries remain the most popular side order across the UK, with London, Manchester, Birmingham, Bristol and Brighton the biggest lovers of the fried potato. Would you like fries with your sauce? Well, ketchup remains King of the most trending sauces in 2023; garlic mayo has overtaken traditional mayo in the dipping battle, closely followed by chilli sauce.
We’re at a time when anyone anywhere can order whatever they want, whenever they want online and via apps. This trend of digitalisation is one that fuels our growth.
Just Eat Takeaway.com is continually evolving its technology to help people discover and try new foods and more generally, help them find what they want more quickly whether that be at home, in the office or with friends. And testing new innovations is one of the ways we respond to growing consumer demand for convenience and choice while fostering a trustworthy and seamless experience.
AI Assistant
As part of this, we’re pleased to be developing an AI-powered assistant designed to empower everyday convenience by saving consumers time and giving them more ways to order. For the initial test, consumers who opt-in will be able to use the assistant to build and customise their orders through text and voice ordering.
The business will continue to develop this experience and plans to soon roll out advanced personalisation by helping consumers discover new partners, offering personalised recommendations,delivering regular order updates and providing AI assistance for specific consumer questions.
The assistant will first be piloted with some consumers in the UK in the next few weeks, with plans to roll this out to more countries globally and to test it in several languages over the coming months.
Robot deliveries
Another way Just Eat Takeaway.com continues to innovate is through testing different forms of deliveries. To support our partners to fulfil deliveries in shorter distances, we’re rolling out robot deliveries in the US and testing in Poland. Grubhub offers robot delivery to its campus partners at universities across the United States, and Pyszne.pl have piloted this for consumers in Warsaw. We’ve also trialled delivery by drone in Ireland and the Netherlands to deliver products quickly and efficiently to local residents.
Using our tech for good
We know we have a real opportunity through the use of our tech to support both our partners and consumers. As an example, earlier this year, our Canadian team launched the Do Good Deal pilot, designed to help minimise food waste. Through this, selected restaurant partners were able to use the platform to offer end-of-day discounts on unsold menu items that would have otherwise gone to waste. We are now working to expand the pilot within Europe.
We are forever exploring new technologies from using robotics technology and testing new features to always be ahead of what’s coming next. Overall, this will help the business in driving an enhanced experience for consumers and partners across the world.
About Just Eat Takeaway.com
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies.
Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 679,000 connected Partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail.
Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States.
As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.
Research shows that 89% of Brits leave finding a Halloween costume as late as the day before the event*
‘Barbiecore’ tops the poll as the no.1 costume choice this year, with half (52%) of Brits saying their look will be inspired by the blockbuster hit
Deliveroo launches a Barbiecore-inspired ‘Doll-iveroo’ Halloween costume shop via rapid grocery delivery service, Deliveroo HOP, with accessories starting from as little as £3.00
Launching from Tuesday 17th October at midday until stocks last via Deliveroo HOP in Bristol, Brighton, Cambridge, Manchester and London
October: As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.
The launch comes as research from Deliveroo reveals ‘Barbiecore’ is set to be a top choice for Halloween outfits this year, with more than half (52%) of Brits saying they’re looking to dress up as Barbie or Ken. In fact, UK Google searches for ‘Barbie and Ken Halloween costumes’ are up 170% since the beginning of October, with #Barbiecostume amassing 78.5 million views on TikTok to date.
Available on Deliveroo HOP from Tuesday, October 17 at 12pm until stocks last, Brits can find a selection of Barbiecore outfits and accessories inspired by the film’s leading characters by searching for their nearest Deliveroo HOP store on the app and clicking on the specially created ‘Doll-iveroo Costumes’ category section.
From the iconic pink dress to that cowboy shirt, heart-shaped sunglasses, and even a blonde wig, customers can get the items delivered direct to their doors from as little as £3.00 (excluding delivery fees) via Deliveroo HOP sites in Bristol, Brighton, Cambridge, Manchester and London.
Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: “Research tells us that people are leaving their Halloween costumes to the last minute, so we wanted to provide a quick and simple solution for those on the brink of a Halloween fashion faux pas!
Our ‘Doll-iveroo’ pop-up costume shop offers customers across the UK a quick and stress-free solution to a hot pink limited edition Halloween outfit, delivered direct to their doors – leaving more time for apple bobbing and pumpkin carving!”
And it’s not just costumes available via the app, as Brits can also get their hands on Halloween-themed food, drink and decorations as part of the seasonal offering from Deliveroo HOP – the perfect solution for the 48% of Brits who admit to leaving Halloween party prep to the last minute.
Customers looking to avoid any frightening costume dramas this year can search for the nearest Deliveroo HOP store on the app and scroll through the ‘Doll-iveroo Costumes’ category section. They can also add a variety of ‘trick or treat’ sweets and decorative pumpkins to their baskets.
Deliveroo’s ‘Barbiecore’ inspired costume range can be ordered from participating Deliveroo HOP sites across the UK directly through the Deliveroo app or online.
Just Eat Takeaway.com is introducing the next chapter of the ‘Did Somebody Say’ Brand platform, enlisting pop icon Christina Aguilera and rising hip-hop star Latto to front its latest global campaign together.
This is the first time the creative has used two artists and two different musical genres for its world renowned platform. Bringing together Latto’s exhilarating hip-hop energy with Christina Aguilera’s iconic range of operatic vocals, the duo create a truly unexpected musical showstopper which reflects the pleasant surprise customers feel when they see the amazing selection and quality of food choices available on the platform.
Building on the global success of Snoop Dogg and Katy Perry, the latest instalment continues to excite, entertain and deliver joy with a surprising visual and musical world. The extraordinary nature of the creative brings Just Eat to life in a new light, showcasing that the food delivery giant doesn’t just deliver delicious takeaways, but caters to your every food need with everyday essentials such as groceries, to premium fine-dining dishes such as sushi and gyoza.
Created by McCann London, the TVC begins with Latto and Christina Aguilera dressed in baroque style as operatic queens, both being offered an array of their favourite food, including tacos, poke bowls and fresh thai salad, while delivery couriers and operatic suitors perform elaborate choreography around them.
The carefully crafted lyrics showcase not only the range of premium dishes, food and groceries available on Just Eat Takeaway.com, but also reflect the rise in demand for food delivery in non-traditional takeaway moments including lunch, dinner and brunch.Susan O’Brien, VP Global Brand at Just Eat Takeaway.com, commented: Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented our role as the answer to all food cravings. As our business evolves to offer more choice and convenience from your favourite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on our platform.
Susan O’Brien, VP Global Brand at Just Eat Takeaway.com
I had so much fun combining different music styles alongside my girl Latto for Just Eat Takeaway.com. With non-stop laughter and love, we had the best time bringing this project to life. It was clear while shooting long days that JET is the much needed one-stop-shop for meals and grocery needs.
Christina Aguilera
When I heard about the opportunity to work with Just Eat I was actually abroad on tour using the app! It was a no-brainer for me especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life.
Latto
We wanted to bring the element of surprise to this creative, and thanks to our ever-courageous clients and the amazing efforts of all involved, this campaign hits unexpected notes at every turn – there’s no way hip-hop and opera should work, but much to our delight and relief, it really, really does.
Rob Webster and Alexei Berwitz, Creative Directors at McCann London
The new global campaign, led by 60” hero film, will run across TV, OOH, DOOH, Cinema, Social and Radio, including bespoke content created by DEPT® that stretches the campaign across the digital landscape. It launches in the UK and Ireland on Friday 13th October. It will then be rolled out across multiple markets covering Europe, Canada, and Australia over the following months.
Talent Republic continues to drive the talent selection and negotiation process for Just Eat Takeaway.com, including securing the unique partnership between Christina & Latto. DEPT® led digital and UM for media, while Weber Shandwick led global PR, and Mischief on UK PR.
