DELIVEROO UNVEILS THE UK’S MOST DIVISIVE FESTIVE DISH – THE ‘CHRISTMAS SPROUTWICH’

Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.

  • New, limited-edition sarnie features six different Brussels sprout-infused elements – homemade sprout focaccia, sprout mayonnaise, a succulent sprout stuffing, roasted sprout halves, fried sprout shavings and zesty marinated sprout leaves.
  • The ‘Christmas Sproutwich’ launches as new research reveals Brits have a love/hate relationship with sprouts: 31% love them, and 35% identify as ‘sprout haters.’
  • Available to order from Deliveroo Editions in London, Manchester, Glasgow and Bristol from 6th to 8th December for 99p.

Monday 4th December 2023: Deliveroo launches the ‘Christmas Sproutwich’, the UK’s most divisive festive sandwich which pays homage to the controversial round leafy green vegetable.

Whether you love ‘em or hate ‘em, no other vegetable screams ‘Christmas’ quite like the humble Brussels sprout, which is why Deliveroo’s truly bonkers ‘Christmas Sproutwich’ is set to rival traditional festive sandwich offerings this season.

The striking 99p ‘Christmas Sproutwich’ consists of six different sprout-infused ingredients: a green artisan sprout-infused focaccia spread with lashings of garlicky lemon zest sprout mayo, layered with crispy maple bacon, a succulent sprout stuffing, buttery Emmental cheese, roasted sprout halves, fried sprout shavings, and finished off with zesty lemon and olive oil marinated sprout leaves. No Christmas creation is complete without accompaniments – so each sandwich will come with a pot of hearty roast chicken gravy for dunking, dipping or drizzling once heated at home. 



Available to order from 6th December in Bristol, Glasgow, London and Manchester, the ‘Christmas Sproutwich’ recipe took over three months to develop, with twelve different recipe combinations tried and tested by self-confessed sprout haters before landing on the perfect mouthwatering flavour combination, guaranteed to convert the nation’s biggest Brussels-bashers. 

Certainly something to ‘sprout’ about, the festive delight was created after over a quarter (28%) of the UK admit the vegetable divides their household at Christmas – with 31% of the nation saying they love them, while 35% identify as ‘sprout haters’. The UK’s biggest sprout haters live in Wales, with over half of residents (56%) identifying as a hater, followed by the east of England (44%) and the East Midlands (42%).

And it seems sprouts really are the most divisive festive dish as over half (57%) of Brits believe Christmas isn’t complete without sprouts, whilst the other half (51%) think they are the worst part of the traditional Christmas meal – with 1.5M Brits even confessing they have a phobia of sprouts. 

Arabella Jenkins at Deliveroo said, “There’s no sprout about it – this small festive vegetable has garnered a big, bad reputation over the years. So for any sprout-phobes asking why we want to celebrate the humble Brussels sprout with a deliciously divisive sandwich, we say – why not? At Christmas, anything goes!”

“We have achieved something a third of the nation thinks is impossible and made an absolutely delicious seasonal sprout creation. So, this one’s for the sprout lovers as well as the sprout haters. If you love ‘em, you’re welcome. If you hate ‘em, we promise one bite will change your mind.” 

With four in ten people (42%) admitting that they’d be open to trying a new dish to change their mind about sprouts, those interested in transforming their sprout-aversion should act fast if they want to get their hands on the limited-edition sandwich – or else they’ll be green with envy…

DELIVEROO REVEALS TOP 100 TRENDING DISHES OF 2023

It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.

  • Deliveroo reveals its annual ‘Deliveroo 100 Report’ highlighting trending dishes from around the world
  • Four UK dishes feature in the global top 10 this year with Poké Shack, Boojum, Atis and Fresh Mex all making the list A pork belly noodle soup dish from Hong Kong takes the number one spot globally 
  • Bowl food is back for Brits, with nutritional lunchtime bowls making up 40% of the UK’s top list and the Poké bowl in at number one for 2023
  • Brits shake off their fussy rep, with over half admitting to trying more than three new dishes or cuisines for the first time this year

14th November 2023: It’s that time of the year again when British food-delivery company Deliveroo, looks back over the past year to reveal its annual ‘Deliveroo 100 Report’ – a list of the top trending dishes ordered on the platform across its ten markets around the world.

This year’s trending list features an eclectic mix of dishes, with customers branching out from regular eating habits and exploring the wealth of different foods right on their doorsteps. From burritos to build-your-own salad bowls and even bunches of bananas, this year’s top 100 trending list includes some familiar movers and shakers from previous years and several new additions for 2023.

GLOBAL TOP TRENDING DISHES 2023 

Here’s a taster of this year’s top ten trending dishes on Deliveroo around the world – with four UK dishes featuring in the top ten globally (see editor’s notes for the full top 100 list):

  • 1) 腩肉墨丸米線 (Mixian (noodle soup) with Pork Belly and Cuttlefish Ball) from TamJai Yunnan Mixian, Hong Kong
  • 2) Linguine Carbonara à la Parisienne (Linguine Carbonara, Parisian Style) from Livio Più, Paris, France
  • 3) Build Your Own Poké Bowl from Poké Shack, London, UK
  • 4) Gran Crispy McBacon® from McDonald’s, Milano, Italy
  • 5) Original (Burger), from SALT, Dubai, UAE
  • 6) Burrito Bowl from Boojum, Dublin, Ireland
  • 7) Salmon Style Poké Bowl from Hawaiian Poké Bowl, Ghent, Belgium 
  • 8) Build Your Own Salad Bowl from atis, London, UK 
  • 9)Sausage McMuffin® with Egg Combo for 1, from McDonald’s, Hong Kong
  • 10) Burrito from Fresh Mex, Aberdeen, UK

For the first time in the history of Deliveroo 100, Hong Kong takes the top spot for the most trending dish globally with TamJai Yunnan Mixian – a warming, traditional noodle soup made with pork belly and a cuttlefish ball. France clinches the silver spot with a Parisian pasta dish twist from Livio Più, closely followed by a build-your-own Poké bowl from Poké Shack in London. In fourth place, we find Italy, with the Crispy McBacon® burger from McDonald’sunexpectedly overtaking pasta and pizza dishes. 

Deliveroo’s top 100 list reveals a new global takeaway food trend for 2023: mix-and-match bowl food. Full of colourful, fresh, healthy ingredients, this trend proves a favourite across seven different countries, making up 40% of the global top ten list and a fifth (20%) of the top 100 global list. The biggest bowl food consumers are based in Italy, with the highest number of bowl-based dishes in the top 100 trending list. 

Long-time favourites, pizza and burgers, continue to reign supreme within the top 100 trending list globally, accounting for 7% and 19% of top global dishes, respectively. That said, the popularity of Mexican burrito wraps and bowls has nearly doubled since last year, now making nine appearances across six countries in the top global 100 list, compared to five in 2022. 

UK TOP TRENDING DISHES 2023

Here’s a list of the UK’s top ten trending dishes on Deliveroo for 2023 – for an extended list of the UK’s top 30, see editor’s notes:

  • 1) Build Your Own Poké Bowl, Poké Shack, London
  • 2) Build Your Own Salad Bowl from atis, London
  • 3) Burrito from FreshMex, Aberdeen 
  • 4) Build Your Own Burrito with Chicken Pibil from Tortilla, London
  • 5) Small Fairtrade Bananas 7 per pack from Waitrose, London
  • 6) 8 Pieces Boneless from Wingstop, London
  • 7) Chicken Ruby from Dishoom, London
  • 9) Harissa Chicken from Farmer J, London
  • 9) Gochujang Chicken Bibimbap Bowl from Grounded Kitchen, Birmingham
  • 10) Cheeseburger from Five Guys, London

In the UK, Poké is back in prime position with the Build Your Own Poké Bowl from Poké Shackin London, making it to number one in the local top ten list. It is closely followed by the Build Your Own Salad Bowl from atis in London, who have bagged themselves second place. Elsewhere, Scots have gone bonkers for burritos from FreshMex in Aberdeen, taking bronze ahead of Tortilla’s version of the Mexican dish in London, which comes in at fourth place. 

Avocados may have proved popular in 2022, but this year, there is a new favourite fruit on the block. Londoners have been besotted with bananas this year, with Waitrose’s fairtrade banana bunch sliding into fifth place, overtaking Deliveroo’s Restaurant of the Year winner 2021, Wingstop with their much loved 8 pieces Boneless dish (sixth), Dishoom’s famous Chicken Ruby (seventh), whilst London lunchtime favourite, Harissa Chicken from Farmer J is in at eighth, followed by the Gochujang Chicken Bibimbap Bowl from Grounded Kitchen in Birmingham (ninth).

Five Guy’s much-loved classic cheeseburger and Deliveroo customer favourite makes it to spot ten, marking the seventh consecutive year it has featured in the UK’s top 10 most trending dishes. 

Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: “From bananas to burritos, Poké to pizza, it’s always fun revealing our annual list of Deliveroo’s 100 trending dishes across the globe.

Recent research shows us that people in the UK are becoming more adventurous with their food choices, with seven in ten (71%) saying they have tried new dishes and cuisines this year, which is evident from the variety of trending dishes in both the global and UK lists. We’re delighted to see customers sampling – and enjoying – the wealth of food on their doorsteps.”

UK TOP 30 DISHES TRENDS & INSIGHTS 2023 Discovery is on the menu Brits are becoming more adventurous with the type of food they order to their homes, with a third (33%) of the UK’s top 30 list made up of an eclectic mix of cuisines from around the world, including British, Mexican, Indian, Jamaican and Hawaiian and more. In fact, research commissioned by Deliveroo found that over half of Brits (52%) have tried more than three new dishes or cuisines for the first time in the last 12 months. 

Bowling for lunch In the capital, sandwiches are out in favour of healthier ‘build your own bowl’ dishes. Trending amongst office workers, Poké, salad and burrito bowls make up 40% of the UK’s top 10 trending list and 20% of the top 30. Research from Deliveroo backs up the trend with data revealing that bowl food such as Poké, salad or burrito bowls (51%) were more likely to be ordered by Brits for a takeaway lunch than the humble sandwich (37%). 

Clucking mad for chicken Whether fried, in a curry or marinated in a salad, Londoners continue to be the nation’s biggest chicken fans, with over a third (33%) of the top 30 list comprising chicken dishes. Favourite dishes include 8 Pieces Boneless from Wingstop, Chicken Ruby from Dishoom and Harissa Chicken from Farmer J, taking positions six, seven and eight, respectively. In fact, a third of Londoners said they’d most likely order chicken wings if they were ordering takeaway for lunch.  

Demand for rapid grocery delivery increases across the UK The demand for rapid grocery delivery has continued to grow exponentially since its launch on Deliveroo back in lockdown 2020 – so it’s no surprise that there has been a 150% increase in grocery items making the UK list compared to last year (2022). The most popular items in London include bananas from Waitrose and flowers from Wholefoods, whilst elsewhere in the UK, semi-skimmed milk from Morrisons in Birmingham, paracetamol from Boots in Edinburgh and Walkers Sensations from Co-op in Manchester are the top trenders. 

UK-BASED ORDER TRENDS AND INSIGHTS 2023 Deliveroo customers nationwide have continued to turn to the food-delivery app to order just about anything, from pumpkins to Poké bowls, picky bits and everything in between. In fact, the company’s riders have travelled the equivalent of 674 trips from Earth to the moon and back, delivering from over 60,000 best-loved restaurants and 8,000 grocery partners in the UK and Ireland. 

And with lots of orders, come some interesting customer requests… Deliveroo can reveal that Brits are particular when it comes to ordering chicken. Interestingly, the most trending delivery request from the past year is ‘I want all flat wings, please,’ with customers snubbing the humble drum-wing in favour of those which are crispier, easier to eat and best for dipping. 

Other popular chicken-based requests from across the country include; ‘thighs and legs only, please,’ ‘chicken well done, please,’ ‘no legs, please,’ and ‘burn the chicken, please.’  

And chicken is the only thing the nation is picky about, with other British delivery requests including:  

  • *“No tomatoes, please”
  • “Salt and vinegar, please”
  • “Extra spicy, please”
  • “No onions, please”
  • “No mushrooms, please”
  • “No pickles, please” * 

Do you want fries with that? Fries remain the most popular side order across the UK, with London, Manchester, Birmingham, Bristol and Brighton the biggest lovers of the fried potato. Would you like fries with your sauce? Well, ketchup remains King of the most trending sauces in 2023; garlic mayo has overtaken traditional mayo in the dipping battle, closely followed by chilli sauce.  

DELIVEROO LAUNCHES DOLL-IVEROO OFFERING – A LAST-MINUTE BARBIECORE COSTUME SHOP ON DELIVEROO HOP

As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

  • Research shows that 89% of Brits leave finding a Halloween costume as late as the day before the event* 
  • ‘Barbiecore’ tops the poll as the no.1 costume choice this year, with half (52%) of Brits saying their look will be inspired by the blockbuster hit
  • Deliveroo launches a Barbiecore-inspired ‘Doll-iveroo’ Halloween costume shop via rapid grocery delivery service, Deliveroo HOP, with accessories starting from as little as £3.00
  • Launching from Tuesday 17th October at midday until stocks last via Deliveroo HOP in Bristol, Brighton, Cambridge, Manchester and London 

October: As the nation gears up for annual Halloween celebrations, British food delivery company Deliveroo today announces the launch of ‘Doll-iveroo’ – a pop-up ‘Barbiecore’ Halloween costume shop inspired by this year’s blockbuster hit.

The launch comes as research from Deliveroo reveals ‘Barbiecore’ is set to be a top choice for Halloween outfits this year, with more than half (52%) of Brits saying they’re looking to dress up as Barbie or Ken. In fact, UK Google searches for ‘Barbie and Ken Halloween costumes’ are up 170% since the beginning of October, with #Barbiecostume amassing 78.5 million views on TikTok to date.

Available on Deliveroo HOP from Tuesday, October 17 at 12pm until stocks last, Brits can find a selection of Barbiecore outfits and accessories inspired by the film’s leading characters by searching for their nearest Deliveroo HOP store on the app and clicking on the specially created ‘Doll-iveroo Costumes’ category section. 

From the iconic pink dress to that cowboy shirt, heart-shaped sunglasses, and even a blonde wig, customers can get the items delivered direct to their doors from as little as £3.00 (excluding delivery fees) via Deliveroo HOP sites in Bristol, Brighton, Cambridge, Manchester and London.

Suzy McClintock, VP of Grocery, HOP and Editions at Deliveroo, said: “Research tells us that people are leaving their Halloween costumes to the last minute, so we wanted to provide a quick and simple solution for those on the brink of a Halloween fashion faux pas!

Our ‘Doll-iveroo’ pop-up costume shop offers customers across the UK a quick and stress-free solution to a hot pink limited edition Halloween outfit, delivered direct to their doors – leaving more time for apple bobbing and pumpkin carving!”

And it’s not just costumes available via the app, as Brits can also get their hands on Halloween-themed food, drink and decorations as part of the seasonal offering from Deliveroo HOP – the perfect solution for the 48% of Brits who admit to leaving Halloween party prep to the last minute. 

Customers looking to avoid any frightening costume dramas this year can search for the nearest Deliveroo HOP store on the app and scroll through the ‘Doll-iveroo Costumes’ category section. They can also add a variety of ‘trick or treat’ sweets and decorative pumpkins to their baskets. 

Deliveroo’s ‘Barbiecore’ inspired costume range can be ordered from participating Deliveroo HOP sites across the UK directly through the Deliveroo app or online.

DELIVEROO LAUNCHES TOO GOOD TO GO PARTNERSHIP IN FOUR NEW CITIES
  • Deliveroo has launched its partnership with Too Good To Go to help reduce food waste in Cambridge, Bristol, Brighton, and Manchester after a successful trial in Battersea
  • The new sites will help thousands more people to reduce food waste across the UK by offering the chance to buy £15 worth of food nearing its sell-by date for the cost of £5 via a Deliveroo HOP site. 
  • The ‘Magic Bag’ can be ordered via the Too Good To Go app and will include an assortment of surplus food items from ‘Deliveroo HOP’ grocery partners such as Morrisons 

30 September 2022: Deliveroo has today launched its partnership with Too Good To Go – the world’s largest food saving app – in four new cities across the UK. By using the Too Good To Go app, customers in Cambridge, Bristol, Brighton, and Manchester will now be able to purchase fresh food that had been destined for landfill from Deliveroo’s HOP grocery sites – helping to reduce food waste across the UK.  

The new sites will mean that people can purchase and collect £15 worth of groceries, including fresh fruits and vegetables, store cupboard staples, and ready meals, for the cost of £5, preventing edible food going to waste and making it easier for consumers to access low-cost, more sustainable food options. 

The expansion of the tie up with Too Good To Go, the app that lets customers purchase unsold food from local businesses to combat food waste, follows the successful trial of the first Deliveroo and Too Good To Go site in Battersea, London. 

Deliveroo customers can download the free Too Good To Go app, select their local Deliveroo HOP site and purchase a ‘Magic Bag’ of unsold food, and then collect their food each day between 3-10pm. The discounted Magic Bags include a range of non-frozen food including own-brand products, groceries or meat and fish nearing their sell-by-date from ‘Deliveroo HOP’ grocery sites. 

The Too Good To Go partnership compliments Deliveroo’s existing commitment to sustainability. Deliveroo launched a £50m Community Fund, with £2.5 million dedicated to subsidising the procurement of almost 17 million pieces of sustainable packaging by offering smaller partners a 50% discount on the cost of sustainable packaging in the UK, Ireland and across Europe.

Stephen Goldstein, EVP, Global Head of Grocery & Deliveroo HOP at Deliveroo said: “We’re excited to be expanding our partnership with Too Good To Go across the UK after seeing the demand from our customers in London earlier this year. At Deliveroo we want to make it easy and convenient for customers to get their hands on healthy and affordable groceries in the most sustainable way. This partnership with Too Good To Go helps make sustainable eating more accessible for thousands more people.” 

Sophie Trueman, Managing Director UK & Ireland of Too Good to Go said: “We’re thrilled to be launching our partnership with Deliveroo across these new cities, having already received fantastic feedback from Too Good To Go users who are delighted to have Deliveroo on the app. Too Good To Go is all about reducing food waste and in doing so, enabling people to access quality food in a more affordable way, and in a way that does right by our planet too. We’re proud to have Deliveroo on board and joining us in the fight against food waste, and I can’t wait to see the continued impact of our partnership in the coming weeks, months and years ahead.”

GMB and Deliveroo sign historic union deal covering 90,000 riders

Agreement for riders in the self-employed delivery sector provides an innovative blueprint for the future of work, says the GMB and Deliveroo. 

GMB Union and Deliveroo have signed an historic union recognition deal covering the company’s more than 90,000 self-employed riders. 

The Voluntary Partnership Agreement [1] will see GMB have rights to collective bargaining on pay and consultation rights on benefits and other issues, including riders’ health, safety and wellbeing.

GMB will also be able to represent individual riders who are GMB members in disputes, giving them a stronger voice.

The agreement recognises that Deliveroo riders are self-employed, following a series of UK court judgements which have confirmed this status.

Mick Rix, GMB National Officer, said:

“This deal is the first of its kind in the world. 

“Tens of thousands of riders for one of the world’s largest online food delivery services will now be covered by a collective agreement that gives them a voice – including pay talks, guaranteed earnings      and representation in times of difficulty.

“Riders deserve respect for the work they do; and Deliveroo deserves praise for developing this innovative agreement with GMB – a blueprint for those working in the platform self-employed sector.

“This is a valuable contribution in making work better and to the future world of work.”

Will Shu, Deliveroo founder and CEO, said:

“We are delighted to partner with the GMB in this first-of-its-kind voluntary agreement, giving self-employed riders flexibility, guaranteed earnings, representation and benefits. Deliveroo has long called for riders to have both flexibility and security and this innovative agreement is exactly the sort of partnership the on-demand economy should be based on.

“This voluntary partnership is based on a shared commitment between the GMB and Deliveroo to rider welfare and wellbeing. Together, we are focusing on what matters most to riders. 

“Deliveroo was amongst the first platforms to offer riders free insurance, which we have extended to cover periods of illness and support for new parents, and we are proud to be able to build on that with this new partnership.”

Ends 

Notes to editors

Deliveroo riders will not automatically become GMB members. They will have to sign up as members through the usual channels.

Deliveroo riders are currently paid the National Living Wage, plus costs, while on an order, although most riders earn significantly more than this. This pay floor will be guaranteed as part of the agreement and will be discussed annually with the GMB.

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 170,000 best-loved restaurants and grocery partners, as well as over 190,000 riders globally to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

About GMB 

GMB is a trade union that represents working people across the UK and Ireland. GMB has over 500,000 members who work in every type of job imaginable across public services and private sector companies too. We have tens of thousands of highly trained staff and activists who understand the world of work. GMB has been around for over 130 years and one fact has remained throughout this time, we are run by members for our members. Our mission is to make work better. 

[1] Agreement Summary, visit here:shorturl.at/bwyzR

Deliveroo appoints Eric French as Chief Operating Officer

Deliveroo has announced the appointment of Eric French as Chief Operating Officer (COO). Eric joined Deliveroo in January 2021 as Chief Marketplace Officer. As COO, Eric will lead Deliveroo’s central business functions, bringing together the Marketplace and Consumer organisations. Eric will also take responsibility for International markets. The UK and Ireland (UK&I) will continue to be run by Carlo Mocci, Chief Business Officer UK&I. Both Eric and Carlo will continue to report directly to Will Shu, Founder and CEO.

This structure will support an even closer integration of the three-sides of the marketplace: consumers, restaurant and grocery partners, and riders. It will also help to streamline decision-making and maintain Deliveroo’s ability to execute rapidly as the business continues to scale, supporting delivery of the Company’s medium- and long- term objectives.

Eric joined Deliveroo from Amazon, where he worked for over 15 years, holding a variety of finance and operating roles. Most recently before joining Deliveroo, Eric was the Vice President for Amazon’s US Consumables business. In this role, he had responsibility for category leadership, product, technology, and private brands across the household, beauty, baby, and personal care product lines. Throughout his time at Amazon, Eric worked on a range of businesses including books, Fulfillment by Amazon, clothing & shoes, and the launch of new programmes such as Amazon Family and Subscribe & Save.

This development comes at an exciting time for the Company. Deliveroo had a strong year of growth in 2021, with gross transaction value (GTV) up 70% year-on-year in constant currency. The Company has 8.1 million monthly active consumers, has over 160,000 restaurant partner sites and close to 13,000 grocery sites live on the platform, and works with over 190,000 riders globally. In March 2022, Deliveroo set out medium-term guidance for GTV growth expectations in the range of 20-25% p.a. (in constant currency) with an aim to reach an adjusted EBITDA margin (as % of GTV) of 4%+ by 2026, with further upside potential beyond 2026.

Will Shu, Founder and CEO of Deliveroo, said: “I am excited that Eric is taking on this role. He has brought hugely valuable experience and expertise to the Company since joining and made an important impact. This change in structure sets us up to take advantage of the huge opportunity ahead and to further improve our proposition for consumers, restaurant and grocery partners and riders. Eric as COO will help us streamline the organisation to become more effective and efficient as a business. As the Company grows further, this will allow me to continue to spend time on product and tech with Devesh Mishra, our Chief Product and Technology Officer, and on overall strategy, as well as engaging with our external stakeholders.”

Deliveroo nearly doubles restaurant partners in Belfast since the start of the pandemic to meet growing demand

  • Customers in Belfast can order from nearly double the number of restaurants on Deliveroo than they could at the start of the pandemic, as restaurant choice grows by 89%
  • Orders in Belfast are over five times higher than at the start of the pandemic as consumer choice booms 
  • Deliveroo has supported around 550 new jobs with restaurant partners in Belfast since the company began operating in the city

25 April 2022: Deliveroo has grown the number of its restaurant partners in Belfast by 89% since the start of the pandemic and is seeing strong growth in orders as it continues to expand its reach across the UK. Customers in Belfast can now order from almost double the number of restaurants through Deliveroo than they could, including Bao Bun, Yo Burger, WingIt, Banger and Kamakura.

During this period, burritos have secured the top spot as the most popular dish in Belfast, closely followed by a cheeseburger, whereas the most in-demand vegan dish is an acai bowl. While American and Mexican food are the most popular cuisines in Belfast, pizza is also one of the most searched for takeaways on the Deliveroo app. Belfast households are also experimenting with other cuisines, with Japanese food orders increasing by 65%. 

Deliveroo is now seeing more than five times the number of orders in Belfast compared to March 2020. The growth over this period comes despite the ending of lockdown restrictions, highlighting the continued popularity of getting the capital’s favourite restaurant and takeaway dishes delivered to your door in as little as 30 minutes. 

Deliveroo has provided a vital lifeline to the hospitality industry in the city throughout the pandemic by helping restaurants to keep trading and reach new customers during lockdowns. This strong growth in Belfast has helped job creation, with Deliveroo having supported approximately 550 new jobs with restaurant partners since the company began operating in the city in 2016.

Deliveroo is committed to supporting the growth of small and independent restaurants and it helped many partners implement new delivery services to sustain their business. 

Breffney Brass, Regional Director for Deliveroo Ireland said: “We’re really proud of our growth in Belfast and we’re excited to see what the future holds for us in the city, as we continue to bring great local independent restaurant dishes and groceries direct to consumers’ doors. Having delivered a vital service during the pandemic, we’re committed to continuing to support our restaurant partners and the local community as we move forward.” 

Gareth Bell, General Manager of Banger, one of Deliveroo’s restaurant partners in Belfast, said: “Deliveroo has been a key growth driver for our business, complementing our strong sit-in service venue. They allow us to take advantage of typically ‘slower’ days of the week, where we can target ads and promotions to grow our sales. Deliveroo’s customer service and Restaurant Support Services are second to none – very easy to use and efficient.”

Jonny Beckett and Callum Robson,Owners of Wing It, another restaurant partner in Belfast, said: “Deliveroo has complemented our business incredibly well. Since joining the platform at the end of the pandemic, we have already seen significant growth and an increase in return orders. The support we receive from the team at Deliveroo is great and most of all, they help us to reach new customers and we know that our food will always arrive to the customers just how it left!”

Deliveroo is offering Meal Deals and Bundles from over 300 halal restaurants for families fasting this Ramadan
  • Deliveroo has partnered with over 300 Halal restaurants to offer a range of family meal deals, bundles and discounts during the month of Ramadan*
  • The tasty offers will be available in 18 towns and cities including Birmingham, London Manchester, Leeds, Liverpool, Glasgow, Wigan, Leicetser and Hull
  • Wraps and Wings, Oodles Chinese, Bubble CiTea, Rio’s Piri Piri and Dolce Desserts are some of the Halal restaurants participating in the offer

11th April, 2022, UK: Hundreds of Halal restaurants on Deliveroo are offering a range of discounts for the month of Ramadan, helping customers prepare for the Iftar evening meal, when Muslims end their daily Ramadan fast.

Every day in April, customers can break their fast with a range of meal deals, bundles and discounts from over 300 Halal restaurants on Deliveroo, and sit down to a well-deserved, tasty evening meal with loved ones. 

A huge range of meal deals and offers will be available on the platform from the hundreds of restaurants. Customers will be able to search for participating restaurants under the tag Ramadan Meal Bundles on the Deliveroo app. Wraps and Wings, Oodles Chinese, Bubble CiTea and Dolce Desserts are some of the Halal restaurants participating in the offer. (For a full list of restaurants offering Ramadan discounts, please see notes to editor**). Snapshot of the offers below:

Dolce Desserts is offering a Ramadan deal which includes any milkshake and a crepe for £12.95. 

Oodles Chinese is offering 4 meal deals for a number of different people, like the Meal Deal for 1, the Meal Deal for 2, the Dinner Meal for 2 and the Family Meal Deal, which includes 2x large noodle boxes, 2x small boxes, 2x prawn crackers, 1x spring roll and 4 drinks for £44.99. 

The special offers will be available in the following 18 towns and cities across the UK:

Birmingham, Coventry, Doncaster, Glasgow, Huddersfield, Hull, Leeds, Leicester, Liverpool, London, Manchester, Middlesbrough, Newcastle, Preston, Sheffield, Stoke-on-Trent, Wigan, Hull and York.

ENDS

—————-

Ramadan 2022 began evening of 1st April and ends the evening of 1st May

Deliveroo and Waitrose expand nationwide partnership
  • Over 70 new locations – taking total to 220 
  • The expansion includes almost 30 new towns and cities where Waitrose will be available for the first time on Deliveroo

7 April 2022: Waitrose and Deliveroo have announced that they are expanding their partnership to meet strong customer demand for grocery delivery by adding more than 70 new Waitrose locations by the summer. 

It means that Deliveroo customers will be able to order their favourite Waitrose products for delivery in as little as 20 minutes from over 220 Waitrose locations across the country – more than two thirds of the supermarket’s stores. 

The partnership with Deliveroo is bringing new customers to Waitrose. Almost a third of monthly Waitrose orders on Deliveroo are from customers who have never shopped with the supermarket brand before. Top-selling items include avocados, blueberries, sourdough bread and milk.

This next phase of expansion means Waitrose will be available for the first time on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark, where the service will be live from today.  It comes only a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.

Deliveroo customers will be able to order from up to 1,000 products from Waitrose, including its essential Waitrose range – the biggest value tier of any supermarket – plus its premium quality range, Waitrose No. 1 and Waitrose Duchy Organic.  Customers can also order last minute Easter treats, including Heston from Waitrose Mocha Coffee Hot Cross Buns, Tony’s Chocolonley Egg-stra Special Caramel Eggs and Waitrose Egg Hunt chocolates. 

Waitrose is also trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers’ doors in as little as ten minutes, in Bermondsey in London.

James Bailey, Executive Director for Waitrose, said:“Our partnership with Deliveroo shows the strong demand for Waitrose products and that this is one of the ways our customers want to shop with us. People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”

Carlo Mocci, Chief Business Officer UK&I, Deliveroo said: “It’s fantastic to be able to build further on our successful and long standing partnership with Waitrose, one of Britain’s best-loved brands. By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes.”