Deliveroo and Waitrose expand nationwide partnership
  • Over 70 new locations – taking total to 220 
  • The expansion includes almost 30 new towns and cities where Waitrose will be available for the first time on Deliveroo

7 April 2022: Waitrose and Deliveroo have announced that they are expanding their partnership to meet strong customer demand for grocery delivery by adding more than 70 new Waitrose locations by the summer. 

It means that Deliveroo customers will be able to order their favourite Waitrose products for delivery in as little as 20 minutes from over 220 Waitrose locations across the country – more than two thirds of the supermarket’s stores. 

The partnership with Deliveroo is bringing new customers to Waitrose. Almost a third of monthly Waitrose orders on Deliveroo are from customers who have never shopped with the supermarket brand before. Top-selling items include avocados, blueberries, sourdough bread and milk.

This next phase of expansion means Waitrose will be available for the first time on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark, where the service will be live from today.  It comes only a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.

Deliveroo customers will be able to order from up to 1,000 products from Waitrose, including its essential Waitrose range – the biggest value tier of any supermarket – plus its premium quality range, Waitrose No. 1 and Waitrose Duchy Organic.  Customers can also order last minute Easter treats, including Heston from Waitrose Mocha Coffee Hot Cross Buns, Tony’s Chocolonley Egg-stra Special Caramel Eggs and Waitrose Egg Hunt chocolates. 

Waitrose is also trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers’ doors in as little as ten minutes, in Bermondsey in London.

James Bailey, Executive Director for Waitrose, said:“Our partnership with Deliveroo shows the strong demand for Waitrose products and that this is one of the ways our customers want to shop with us. People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”

Carlo Mocci, Chief Business Officer UK&I, Deliveroo said: “It’s fantastic to be able to build further on our successful and long standing partnership with Waitrose, one of Britain’s best-loved brands. By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes.”

Tiny Cloud Kitchens see rapid expansion amid pandemic targeting existing restaurants

Tiny Cloud Kitchens, the operator of virtual restaurant brands offering restaurants a way to make back sales lost during the pandemic has added four more sites as it continues to quickly grow amid changes in shifting consumer habits and uncertainty due to Covid-19. They provide restaurants everything needed to reach the increasing number of delivery customers by providing restaurants with a collection of trendy virtual restaurant brands and a system to operate them as cloud kitchens, simply adding them into the existing restaurant kitchens or the back of house of catering establishments.

Tiny Cloud Kitchens has hired food franchise specialist Seeds Consulting to create a competitive franchise offer and drive the recruitment of qualified franchise partners across the UK.

“Our sites have seen an enormous rise in demand for delivery both through increased customer loyalty and from acquiring new customers as people have shifted how they are eating and who they turn to for their next meal.” – comments founder Philip McGuinness – “With their existing personnel and with no upfront investment, we provide restaurants with successful brands that we have tested since 2017 in our London kitchens. We have designed the system so that all the virtual brands can be operated from their existing kitchens with the same staff and using, for the most part, the same ingredients. Our tech infrastructure allows us to manage all brands and delivery platforms from one dashboard and to optimise the sourcing of delivery drivers thanks to our own driver app. All this combined makes our operation lean labour-wise and we have an industry-leading gross margin. A huge concern to restaurants looking to get into or expand their delivery services  are delivery platform commissions, which we mitigate by having our own e-commerce, which currently accounts for approximately one third of sales”

McGuinness adds: “All we have created and refined in our operation since we started is now available to existing restaurant operators that want to do it as a cloud kitchen or from an existing restaurant, hotel, pub or other hospitality venue. This model offers them an easier way to create more sales and profits, and because there is almost no investment, it is a risk-free proposition”.

Matteo Frigeri of Seeds Consulting, which has been retained by Tiny Cloud Kitchens to manage franchise recruitment, explains: “Compared to a traditional food franchise, Tiny Cloud Kitchens involves a fraction of that investment, and because it has excellent intrinsic economics and relies on secondary locations while achieving high street sales, it can pay back the investment in a matter of months as opposed to years. We see huge potential for this type of innovative food franchise and in fact we have already signed up our first operators, that are due to go live in the next few weeks”.

Phikul

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Daddy’s Dim Sum

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